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Can Cloudflare save the web from AI?

September 26, 2026 · 1 h 18 min

Show notes

Cloudflare discovered in June that bots already make up more than half of internet traffic — and CEO Matthew Prince says that bots could outnumber humans a thousand to one within five years.

That's a huge change to the internet, and if the web is going to keep existing, it needs a huge change to its business model. Can Cloudflare use its place in the ecosystem to direct the money back to the people who make content?

Read the full interview transcript on The Verge.

Links: 

  • How I choose which Cloudflare employees to replace with AI | Wall Street Journal
  • Why Cloudflare CEO Matthew Prince is the internet’s unlikely defender | Decoder (2024)
  • Cloudflare will now block AI crawlers by default | The Verge
  • Patreon partners with Cloudflare to block AI crawlers | 404 Media
  • Sony and Warner sue Anthropic in latest AI music lawsuit | Billboard
  • Trump administration supports OpenAI in NYT copyright lawsuit  | The Verge
  • Google Zero is here — now what? | The Verge (2024)


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Credits:

Decoder is a production of The Verge and part of the Vox Media Podcast Network.

Decoder’s producers are Greg Ott, Kate Cox, and Nick Statt. This episode was edited by Kabir Chopra. Our editorial director is Kevin McShane. 

The Decoder music is by Breakmaster Cylinder.

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All episodes of Decoder with Nilay Patel

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