Skip to content

Engaging in Our Natural Language

April 1, 2025 · 27 min

Show notes

On today’s episode of the Design Mind frogcast, we’re joined by Antonello Crimi, Head of Design on the West Coast, North America at frog, to talk about the shift from app-centric to language-centric technology and the potential for natural, conversation-like interactions with devices.

Antonello shares insights on how language will be used to further integrate digital touchpoints into the physical world–and how AI and natural language processing can contribute to positive mental health outcomes. Plus, Antonello tells us how a focus on quality and attention to detail has influenced the creation of a new frog typeface that embodies the brand.

Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co)

Find episode transcripts and relevant info (https://www.frog.co/designmind/design-mind-frogcast-ep-53-engaging-in-our-natural-language)

Download the frog report 'Futurescape' (https://www.frog.co/designmind/futurescape-25-trends-transforming-the-next-quarter-century)

Host/Writer: Elizabeth Wood, Editorial Director, frog

Research & Story Support: Camilla Brown, Editorial Manager, frog & Gareth Entwistle, Editorial Manager, frog

Audio Production: Steven Strange (https://www.stevenstrange.com)

All episodes of Design Mind frogcast

Settings

Display

Language

Decides which stations you see first on the home page.

History

Recently played stations and episodes and your latest searches are only stored in this browser.

Notifications

A short notice when a podcast you follow has a new episode. Turn off single podcasts with the bell on their page.

Account

Save favorites – in the app and on the website.

Keyboard shortcuts

/
Open search
Space
Play or pause
← →
In the player: back 15 s, forward 30 s (episodes) · in a row: next tile
↑ ↓
In a row: target within the tile
Home / End
In a row: first or last tile
Esc
Close window or menu
?
This overview
Now playing

Go to station page

Play next

    Add episodes with “Play next” – they play after the current episode.