Erika Barbieri on Tasty Packaging Design
Show notes
Erika Barbieri is the co-founder and creative director of OlssønBarbieri, a design studio in Oslo. The studio's ethos is built almost entirely around one idea: that packaging can be a portal into much bigger conversations about food. She and her partner Henrik met in design school in Florence, moved to Oslo in 2005, and spent years finding their footing before officially committing to the studio in 2012.
In this episode, Erika talks about how for her, good packaging design lives at the intersection of economic interest, cultural and social expression, ecological complexity, and aesthetics. That balance shows up in how the studio works, too. They’re as equally committed to research and storytelling as they are to creating beauty in the world. We talk about their work on Varus 775, a spirits package that was named Best in Show at the 2026 Dieline Awards, their work on Steroescope Coffee, an early wine project and her upcoming DesignThinkers talk.
This episode is for designers who want packaging that does more than sit on a shelf, for anyone curious about the research that hides behind a beautiful work, and for the food lovers who've always suspected that there's some overlap between what tastes good and what looks good.
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