From Getting Scammed to Building a Unicorn

Tarek Müller, co-founder & co-CEO, ABOUT YOU

📌 Key Points

• The early motivations and pivotal moments that shaped Tarek’s entrepreneurial path.
• How ABOUT YOU’s unicorn status impacted both the company and Hamburg’s startup ecosystem.
• The biggest opportunities for AI in e-commerce, from personalisation to operational efficiency.
• The intersection of customer choice, convenience, and sustainability in fashion retail.
• Tarek’s vision for the emotional and technical future of online shopping in five years.