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#08 CO2-neutralitet

October 31, 2025 · 21 min

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Klimaneutral, CO2-neutral eller netto-nul CO2-udledning? I dette afsnit dykker vi ned i, hvilken dokumentation der skal til, når virksomheder benytter udsagn om klima- eller CO2-neutralitet. Det er nemlig ikke nok blot at sandsynliggøre en miljø- eller klimaeffekt - det skal faktisk kunne dokumenteres, at et tiltag har haft den reelle effekt. Vi inddrager konkrete sager, de mest almindelige faldgruber og vores anbefalinger til at bruge udsagn om klima- og CO2-neutralitet uden at overtræde markedsføringsloven.

Vært: Christian PollGæst: Mie EngmannProduktion: Christian Poll og Sabrina Amtrup

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