Inside Flint: Co-Founder Michelle Lim on AI agents running performance marketing
Show notes
Years ago Michelle Lim posted an essay about Marxism and startups. This year it landed Flint a Fortune 500 customer. This week Get the Check sat down with Michelle to talk about writing online as a founder, running a third of Robinhood's app at 19, joining Warp when the company was a slide deck, and of course scaling Flint.
Maya and Anika get into how a founding engineer becomes a head of growth. Michelle ran Warp's launch back when nobody did launch videos, built the referral flows and lifecycle emails herself, and kept hiring until the board asked her to step into the role. Michelle’s experience at Warp turned into Flint, the first self-improving system for performance marketing: AI agents that run your ads and optimize your landing pages for you.
The hosts also get into her startup hot takes like why you should reference check your manager and hold out for great hires even if it means moving your own office furniture.
00:00 How many agents do you run at once?
02:05 Singapore’s culture around careers
04:01 The class at Yale that changed her life
04:43 Learning to code in her 20s
05:19 Interning at Slack and Robinhood when they were early
07:12 Why Robinhood put a news feed in the app
08:56 Meeting Ali Partovi changed her life
10:13 Joining Warp off a slide deck
16:34 Moving from eng to growth
17:31 Making the first launch video on X (we think…pls don’t fact check this)
20:28 Hiring social media creators at tech companies
23:14 Hot take, developer marketing is the most valuable job in tech right now
28:17 Reference check your manager
29:28 Why Michelle still hires new grads when many of her friends don't
30:30 The one resume tell that a candidate will be good
30:59 What Flint does
34:30 Landing a Fortune 10 customer
41:09 Michelle's writing on Marxism
45:19 How to get hired at Flint
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