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When Comparison Knocks Your Confidence

April 9, 2026 · 19 min

Show notes

Have you ever found yourself comparing what you do to someone else… and felt your confidence dip?

In this episode, I share a recent moment where I came across an offer that looked similar to mine but at a much lower price - and how it knocked my confidence more than I expected.

More importantly, I talk about what helped me move through that comparison and come back to a more grounded, fair way of looking at myself and my work.

If you’ve ever questioned your fees, your value, or whether you’re “good enough” compared to other therapists, this episode will really resonate.

In This Episode, I Talk About:
  • How comparison knocks your confidence
  • Why we often compare things that aren’t actually the same
  • The difference between low-cost offers and higher-support spaces
  • Why private practice isn’t a zero-sum game
  • How comparison shows up in pricing, niching, and visibility
  • Why talking about your work isn’t “selling”
  • How to be fairer and kinder to yourself

Therapy Growth Group

If you’re looking for support to grow your private practice, Therapy Growth Group offers:

  • Regular live calls and Ask Me Anything sessions
  • Support with profiles, blogs, and social media
  • A small, committed community of therapists
  • Ongoing guidance tailored to your situation

You can read more about it HERE

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Keywords: overcoming comparison, private practice success, pricing therapy services, therapist marketing strategies, confidence in counselling, undervaluing yourself, support for therapists, growing a therapy business, therapy growth group, managing self-doubt, finding your niche as a therapist, unique selling points for counsellors, building client relationships, therapist visibility

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