Grow with Amy Sangster
- Episodes
- 26
- Released
- every two weeks
- Latest episode
- Oct 6, 2026
About the podcast
Where personal growth meets business strategy. I've built a personal brand with over 100 million views, turned that into over 8 figures in online sales, founded MemberUp.com & CreatrBusiness.com where I help creators build profitable personal brands. My goal is to help you step into your highest potential by sharing the exact strategies, frameworks, mindset shifts, and lessons I've learned (and continue to learn) along the way - including all the mistakes. So if you're ready to grow, subscribe and let's dive in.
Episodes 26
Stop looking outside yourself for permission to succeed | Ep 25
There are two ways people create certainty for themselves. One keeps talented people stuck for years. The other is what separates the people who actually get where they want to go. This episode is about the …
Show notes
There are two ways people create certainty for themselves. One keeps talented people stuck for years. The other is what separates the people who actually get where they want to go. This episode is about the difference, and how to shift from one to the other.
Follow Amy Sangster's Socials:
Instagram | YouTube | LinkedIn | CreatrBusiness.com | MemberUp.com
How to price your offer so it actually sells | Ep 24
Most people price their offer based on fear (not strategy) and it costs them everything. In this episode I walk through the most common pricing mistakes I see every week and exactly how to fix them.Follow Amy …
Show notes
Most people price their offer based on fear (not strategy) and it costs them everything. In this episode I walk through the most common pricing mistakes I see every week and exactly how to fix them.
Follow Amy Sangster's Socials:
Instagram | YouTube | LinkedIn | CreatrBusiness.com | MemberUp.com
Everyone's using more AI. Nobody's making more money | Ep 23
Everyone is telling you to use more AI. I want to tell you something different. We put $300,000 into testing AI in our business and it made us less money. Here's what I actually think about AI and how to use it …
Show notes
Everyone is telling you to use more AI. I want to tell you something different. We put $300,000 into testing AI in our business and it made us less money. Here's what I actually think about AI and how to use it without it making you worse at building a business.
New Episodes Every Week
Follow Amy Sangster's Socials:
Instagram | YouTube | LinkedIn | CreatrBusiness.com | MemberUp.com
Why imposter syndrome keeps coming back (and how to actually stop it) | Ep 22
If you're building a business and putting yourself out there, at some point imposter syndrome is going to show up and tell you to hide.Maybe it's already happening. Someone makes a comment. A peer in your space …
Show notes
If you're building a business and putting yourself out there, at some point imposter syndrome is going to show up and tell you to hide.
Maybe it's already happening. Someone makes a comment. A peer in your space says something. You post something and immediately wonder if you should take it down. Or you don't post at all because you're scared of what people will think.
And the worst part is you know logically that none of it should matter. But it does. And you can't figure out how to make it stop.
This episode is about exactly that. Not just pushing through the fear but actually understanding where it comes from, why it keeps coming back at every new level, and how to get to a place where other people's opinions genuinely stop running your decisions.
New Episodes Every Week
Follow Amy Sangster's Socials:
Instagram | YouTube | LinkedIn | CreatrBusiness.com | MemberUp.com
Your expectations are the problem | Ep 21
In this episode I break down why misaligned expectations are the number one thing that derails talented people, what realistic timelines actually look like month by month, and how to recalibrate so you can stay …
Show notes
In this episode I break down why misaligned expectations are the number one thing that derails talented people, what realistic timelines actually look like month by month, and how to recalibrate so you can stay in the game long enough for the compounding to kick in.
New Episodes Every Week
Follow Amy Sangster's Socials:
Instagram | YouTube | LinkedIn | CreatrBusiness.com | MemberUp.com
0 followers to 120K months in 6 months: the real BTS story | Ep 20
Six months ago Kyra had zero followers, no business, and was working a sales job. Now she's making $120K a month. In this episode she breaks down exactly what happened every step of the way - the fear, the …
Show notes
Six months ago Kyra had zero followers, no business, and was working a sales job. Now she's making $120K a month. In this episode she breaks down exactly what happened every step of the way - the fear, the doubt, the identity shifts, and the moments nobody talks about.
New Episodes Every Week
Follow Amy Sangster's Socials:
Instagram | YouTube | LinkedIn | CreatrBusiness.com | MemberUp.com
How I built a team I never have to micromanage | Ep 19
If you want a team that shows up without being managed, cares without being told to, and makes each other better without being asked - this episode is for you. Here's the hiring framework that built mine.New …
Show notes
If you want a team that shows up without being managed, cares without being told to, and makes each other better without being asked - this episode is for you. Here's the hiring framework that built mine.
New Episodes Every Week
Follow Amy Sangster's Socials:
Instagram | YouTube | LinkedIn | CreatrBusiness.com | MemberUp.com
Nobody told me THIS was my job as a CEO | Ep 18
Most people who build companies never set out to be a CEO - they set out to be good at something, and one day looked up and had a team depending on them with no real framework for how to lead. This is that …
Show notes
Most people who build companies never set out to be a CEO - they set out to be good at something, and one day looked up and had a team depending on them with no real framework for how to lead. This is that framework.
New Episodes Every Week
Follow Amy Sangster's Socials:
Instagram | YouTube | LinkedIn | CreatrBusiness.com | MemberUp.com
Your past explains you. It doesn't define you | Ep 17
Adopting a mindset of agency vs powerlessness is a choice, and it starts with knowing what questions to ask yourself in the moment.New Episodes Every WeekFollow Amy Sangster's …
Show notes
Adopting a mindset of agency vs powerlessness is a choice, and it starts with knowing what questions to ask yourself in the moment.
New Episodes Every Week
Follow Amy Sangster's Socials:
Instagram | YouTube | LinkedIn | CreatrBusiness.com | MemberUp.com
The script for dealing with unsupportive people in your life | Ep 16
The people closest to you aren't trying to hurt you. They just have no idea what you actually need from them.In this episode I break down the exact words to say when someone in your life isn't supporting you …
Show notes
The people closest to you aren't trying to hurt you. They just have no idea what you actually need from them.
In this episode I break down the exact words to say when someone in your life isn't supporting you, what to do if they don't honor it, and when to create distance without guilt.
New Episodes Every Week
Follow Amy Sangster's Socials:
Instagram | YouTube | LinkedIn | CreatrBusiness.com | MemberUp.com
The framework gymnasts use to master any skill (and how to use it to get good at anything) | Ep 15
My partner Hunter trained as a gymnast.And when he told me how gymnasts actually learn skills, I immediately thought about every single person I've ever worked with who struggles with content creation.Because …
Show notes
My partner Hunter trained as a gymnast.
And when he told me how gymnasts actually learn skills, I immediately thought about every single person I've ever worked with who struggles with content creation.
Because most people trying to get good at something just... do the thing. Over and over. And wonder why they're not improving. Gymnasts don't do that.
They use a three phase framework...and it's the reason they can do things with their bodies that seem physically impossible.
In this episode I break down exactly how this framework works, why most people skip straight to the wrong phase and end up frustrated, and how to apply it to content creation, sales, copywriting, camera presence and almost any skill you're trying to build right now.
If you've ever felt like you're putting in the reps but not getting better, this is why.
New Episodes Every Week
Follow Amy Sangster's Socials:
Instagram | YouTube | LinkedIn | CreatrBusiness.com | MemberUp.com
Stop solving problems that don't exist | Ep 14
My client made 120K last month with a to-do list shorter than most people's morning routine.There's a question I asked her that made that possible. I ask it in every business I run. Today I'm giving it to …
Show notes
My client made 120K last month with a to-do list shorter than most people's morning routine.
There's a question I asked her that made that possible. I ask it in every business I run. Today I'm giving it to you.
New Episodes Every Week
Follow Amy Sangster's Socials:
Instagram | YouTube | LinkedIn | CreatrBusiness.com | MemberUp.com
Why your offer isn't selling (and how to fix it) | Ep 13
Most people not making the sales they want in their business are making the same messaging mistake.In this episode I break down exactly how to position your offer so it actually converts, using real examples of …
Show notes
Most people not making the sales they want in their business are making the same messaging mistake.
In this episode I break down exactly how to position your offer so it actually converts, using real examples of people doing this at $90K months with 5,000 followers.
New Episodes Every Week
Follow Amy Sangster's Socials:
Instagram | YouTube | LinkedIn | CreatrBusiness.com | MemberUp.com
Your next level requires a version of you that doesn't exist yet | Ep 12
I was on a coaching call recently with a client who was doing everything right. Getting responses. Making sales. Things were working. And she was terrified. Not of failing (like most are), but of it actually …
Show notes
I was on a coaching call recently with a client who was doing everything right. Getting responses. Making sales. Things were working. And she was terrified. Not of failing (like most are), but of it actually working!
Because success in business comes with responsibility. Customers. Expectations. Goals. And deep down her biggest fear was "can I actually handle that?"
Nobody talks about this fear, yet it's the one that subconsciously keeps people sabotaging themselves right before they're about to hit their next level.
I shared something with her that she said completely changed the way she was looking at it.
If you're wondering whether you're really the person who can handle the next level, listen to this one.
New Episodes Every Week
Follow Amy Sangster's Socials:
Instagram | YouTube | LinkedIn | CreatrBusiness.com | MemberUp.com
Ads vs Organic (when to use & which is better) | Ep 11
I know a company that was doing $1.5 million a month. Their ads account got banned. 60% of their revenue disappeared overnight.I also know people stuck on organic alone, maxing out with zero predictability.So …
Show notes
I know a company that was doing $1.5 million a month. Their ads account got banned. 60% of their revenue disappeared overnight.
I also know people stuck on organic alone, maxing out with zero predictability.
So which one do you actually need? Ads or organic?
And when do you turn ads on without burning through cash proving your offer doesn't work?
In this episode: why some companies have 90% show-up rates while others have 30%, what Alex Hormozi's 75K subscriber channel does differently than his 4M one, and the mistake most people make that kills their business before it scales.
If you're trying to figure out your next move, listen to this.
New Episodes Every Week
Follow Amy Sangster's Socials:
Instagram | YouTube | LinkedIn | CreatrBusiness.com | MemberUp.com
"This is hard. I want a new business model." (No you don't) | Ep 10
"This is hard. Maybe I need a different business model." No. You need to listen to this podcast instead. Every business has hard parts. Switching just keeps you at $0. In this episode, I break down why shiny …
Show notes
"This is hard. Maybe I need a different business model." No. You need to listen to this podcast instead. Every business has hard parts. Switching just keeps you at $0.
In this episode, I break down why shiny ball syndrome keeps you stuck, the right question to ask instead, and how to actually solve through discomfort instead of running from it.
New Episodes Every Week
Follow Amy Sangster's Socials:
Instagram | YouTube | LinkedIn | CreatrBusiness.com | MemberUp.com
The fear of perception is costing you everything | Ep 9
She's making $40K profit months, but won't quit her 9-5 because she's scared people will think she's a quitter. In this episode, I share the conversation I had with her and the exercise that helped her see she …
Show notes
She's making $40K profit months, but won't quit her 9-5 because she's scared people will think she's a quitter.
In this episode, I share the conversation I had with her and the exercise that helped her see she was sacrificing everything she wanted because of what one person she doesn't even like might think.
If you've ever stayed stuck because you're worried about perception, listen to this.
New Episodes Every Week
Follow Amy Sangster's Socials:
Instagram | YouTube | LinkedIn | CreatrBusiness.com | MemberUp.com
The thing you're avoiding is the thing keeping you stuck | Ep 8
We all know what we should be doing... so why aren't we doing it? In this episode, I'm breaking down avoidance: what it actually is, why your brain does it, and why it's probably the one thing subconsciously …
Show notes
We all know what we should be doing... so why aren't we doing it? In this episode, I'm breaking down avoidance: what it actually is, why your brain does it, and why it's probably the one thing subconsciously sabotaging everything you're working toward.
I share some real stories from my world (a business partner, a client, and a friend) that showed me just how much damage avoidance can cause, not just to your results, but to your self-respect.
Plus, I walk you through the exact steps I use to stop avoiding and start facing the hard stuff head on. Because the thing you keep putting off is exactly where your freedom is.
New Episodes Every Week
Follow Amy Sangster's Socials:
Instagram | YouTube | LinkedIn | CreatrBusiness.com | MemberUp.com
The self-sabotage cycle keeping you stuck (and how to break it) | Ep 7
You start strong. Two weeks in, you're crushing it. Then you quit. Again. It's not laziness or a lack of discipline. It's because you didn't know what we're discussing today. Today I'm sharing an actual …
Show notes
You start strong. Two weeks in, you're crushing it. Then you quit. Again. It's not laziness or a lack of discipline. It's because you didn't know what we're discussing today. Today I'm sharing an actual coaching call where my clients had real breakthroughs on why they self-sabotage right before success - and the 3 exercises that actually stop the cycle. If you've ever started something and didn't finish, this is for you.
New Episodes Every Week
Follow Amy Sangster's Socials:
Instagram | YouTube | LinkedIn | CreatrBusiness.com | MemberUp.com
The 3 types of entrepreneurs (and why you need to know which one you are) | Ep 6
If you have a life partner or business partner, you need to have this conversation. There are 3 types of entrepreneurs - and if you're not aligned on which type you each are, your relationship will suffer …
Show notes
If you have a life partner or business partner, you need to have this conversation. There are 3 types of entrepreneurs - and if you're not aligned on which type you each are, your relationship will suffer. Today I break down the 3 archetypes and what they mean for you life and business. I also share the painful story of having to remove a business partner because we had different archetypes (hopefully I can save you the hassle in this episode). If you want your partnerships to work, listen to this.
New Episodes Every Week
Follow Amy Sangster's Socials:
Instagram | YouTube | LinkedIn | CreatrBusiness.com | MemberUp.com
Why Your Offer Isn't Selling (It's Not You, It's Your Personal Brand) | Ep 5
Two clients. Same niche. Same skill set. One now makes $60K/month with 3,000 followers. The other sporadic sales. The difference? Not their offer. Not their sales system. Their messaging and positioning. Today …
Show notes
Two clients. Same niche. Same skill set. One now makes $60K/month with 3,000 followers. The other sporadic sales. The difference? Not their offer. Not their sales system. Their messaging and positioning. Today I'm breaking down exactly what these terms mean, how to know which one is your problem, and how to fix it. If your content isn't converting into sales, this episode shows you why.
New Episodes Every Week
Follow Amy Sangster's Socials:
Instagram | YouTube | LinkedIn | CreatrBusiness.com | MemberUp.com
I just turned 36. Here's the advice I'd give my 20-year-old self | Ep 4
I just turned 36 last week and I've been thinking a lot about how different I am from who I was at 20. Back then I was convinced that success was all about tactics - learn the right strategy, execute it, win …
Show notes
I just turned 36 last week and I've been thinking a lot about how different I am from who I was at 20. Back then I was convinced that success was all about tactics - learn the right strategy, execute it, win. And yeah, tactics matter. But none of them made a difference until I became a different person first. Today I'm walking through 6 lessons that would've saved me years. These aren't things you learn by being told - you learn them by living through them. But maybe this helps you spot the lesson faster when you're in it!
New Episodes Every Week
Follow Amy Sangster's Socials:
Instagram | YouTube | LinkedIn | CreatrBusiness.com | MemberUp.com
This business strategy has a 100% success rate | Ep 3
Okay, bold claim incoming: there's a business strategy that has a 100% success rate. And I mean actually 100%. Not "mostly works" - mathematically impossible to fail. I used it to make $100K before our software …
Show notes
Okay, bold claim incoming: there's a business strategy that has a 100% success rate. And I mean actually 100%. Not "mostly works" - mathematically impossible to fail. I used it to make $100K before our software company MemberUp even existed. My client Kyra used it to make $18,500 with 28 followers. In this episode I break it all down. If you've been building alone hoping people will buy when you're ready, listen to this.
New Episodes Every Week
Follow Amy Sangster's Socials:
Instagram | YouTube | LinkedIn | CreatrBusiness.com | MemberUp.com
The fears that keep talented people stuck at zero | Ep 2
Today, I break down the 3 fears keeping talented people invisible - fear of being seen, imposter syndrome, and fear of failure - where they actually come from, and how to move past them.New Episodes Every …
Show notes
Today, I break down the 3 fears keeping talented people invisible - fear of being seen, imposter syndrome, and fear of failure - where they actually come from, and how to move past them.
New Episodes Every Week
Follow Amy Sangster's Socials:
Instagram | YouTube | LinkedIn | CreatrBusiness.com | MemberUp.com
You don't need to have it all figured out to start making money | Ep 1
You're not stuck because you lack talent - you're stuck because you're waiting for certainty that doesn't exist. And while you're overthinking, people less talented than you are making money because they …
Show notes
You're not stuck because you lack talent - you're stuck because you're waiting for certainty that doesn't exist. And while you're overthinking, people less talented than you are making money because they started before they were ready. Today, Amy (@amysangster53) breaks down why the fear of choosing wrong keeps more people paralyzed than actually making the wrong choice ever could, the 5 emotional cycles of change that every entrepreneur goes through, and how to build self-trust when you don't have all the answers. If you're tired of watching others get ahead while you feel stuck, this episode is for you.
New Episodes Every Week
Follow Amy Sangster's Socials:
Instagram | YouTube | LinkedIn | CreatrBusiness.com | MemberUp.com
Welcome to Grow with Amy Sangster
What does it take to build an unshakeable brand, business & mindset? In this podcast, I share the strategies, frameworks, and mindset shifts I've used to build multiple businesses, generate 8 figures in sales …
Show notes
What does it take to build an unshakeable brand, business & mindset? In this podcast, I share the strategies, frameworks, and mindset shifts I've used to build multiple businesses, generate 8 figures in sales, and help creators & founders do the same. Ready to grow? Let’s dive in.
New Episodes Every Week
Follow Amy Sangster's Socials:
Instagram | YouTube | LinkedIn | CreatrBusiness.com | MemberUp.com
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