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Navigating the New Norm with Thatcher Baker-Briggs

August 11, 2026 · 53 min

Show notes

In this episode of GuildSomm: Into the Glass, host and Master Sommelier Chris Tanghe discusses the new norms of the currently challenged wine economy with Thatcher Baker-Briggs of Thatcher's Wine, an import company and bottle shop based in California.

Thatcher has worked in multiple facets of the wine industry, including importing, distribution, private collector consulting, and restaurants, where he has served as the wine director for Michelin-starred establishments in Japan and California. Before following the sommelier path, Thatcher worked as a cook in Vancouver, BC, and San Francisco, where he was first exposed to the classic wines of the world.

Be sure to check out all the latest content on GuildSomm.com! We've released the first installment of our updated maps, developed in partnership with SommGeo, which break down key wine regions of the world in both outline and topographic styles. These will be especially helpful for visual learners and valuable for anyone studying or working in wine!

Thanks for listening. If you enjoyed this episode, please consider leaving us a review, as it helps us connect and grow the GuildSomm community. Cheers!

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