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When Negative Goes Negative (with Sarah Longwell)

October 24, 2026 · 1 h 1 min

Show notes

The Hacks are back — and so soon! Axe, Murphy, and Heilemann are joined by legendary Republican strategist, focus group whisperer, Bulwark publisher, and author of How to Eat an Elephant: One Voter at a Time, Sarah Longwell! The Hacks dive headfirst into the political firestorm engulfing Ohio after Vivek Ramaswamy's attack ad against Amy Acton sparked outrage across party lines. They pick Sarah's brain on what voters are really saying in focus groups, which messages are landing (and which are crashing and burning) across the country, and what it all means for the battle for control of the House and Senate as Election Day draws near.

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