In & Around Podcasting

by Captivate

NewWhen Your Podcast Followers Don’t See Your New EpisodeNovember 10, 2026 · 56 min

Episodes: 53
Released: every two weeks
Location: Manchester, England
Latest episode: Nov 10, 2026

About the podcast

We love podcast industry podcasts - there are a lot of them and they're run by smart, passionate people who live and breathe podcasting and who are usually industry professionals. Sometimes though, they don't give the day-to-day enthusiast, creator or indie podcaster a platform to have their say, often taking "the view from the top" as delivered by the "podcasting professionals". In & Around Podcasting has been designed to respect and live alongside those shows and to be an accessible, inclusive podcast for every single podcaster; a show that allows everyone with an interest in the medium to have a fair, open and transparent view on the podcasting industry and how it affects them - this is your place to be heard. The podcasting industry belongs to us all, not just the elite and it doesn't matter how long you've been in the industry, your voice is valuable. Download the intro lyrics and more at https://www.inandaroundpodcasting.com. bumper-verify-707a124f This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Episodes 53

When Your Podcast Followers Don’t See Your New Episode
November 10, 202656 minEpisode 44
What does a follow get you when the feed is full of recommendations? Elsie Escobar and Rob Walch talk about how listeners find their way back to the shows they follow. Elsie shares why she started a personal …
Show notes
What does a follow get you when the feed is full of recommendations? Elsie Escobar and Rob Walch talk about how listeners find their way back to the shows they follow. Elsie shares why she started a personal podcast for National Podcast Post Month, and the Flattering Ram goes to its founder, Jennifer Navarrete.
Captivate earned IAB Tech Lab v2.3 certification for downloads, listeners, and ad delivery. Captivate Studio, the audio and video recording tool Elsie and Rob used for this episode, is now available to Captivate users in an invite-only beta. Rob also shares the latest download benchmarks.
Follow the Captivate Growth Labs calendar
Get updates on upcoming Office Hours and Growth Labs. Follow the Captivate Growth Labs calendar on Luma.
Bring your podcasting questions to Office Hours with Danny Brown and Elsie Escobar. Register for November Office Hours or register for December Office Hours.
Interesting things from this episodePeople & Shows
Apps & Technology
Articles & Episodes
In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community.
If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!
If you're an independent creator who would like to co-host with us, please let us know by emailing the show! [email protected].
Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.
If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.
The podcast is also available at In & Around Podcasting.

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
Does Your Podcast Have to Make Money to Matter?
October 27, 202659 minEpisode 43
What gets missed when podcasting is measured by ad revenue? Elsie Escobar and Rob Walch respond to Freakonomics' conversation about the podcast business, discussing its view of profitability and making the case …
Show notes
What gets missed when podcasting is measured by ad revenue? Elsie Escobar and Rob Walch respond to Freakonomics' conversation about the podcast business, discussing its view of profitability and making the case for niche audiences, different ways to earn income, and creating a show for its own sake. They also discuss Apple's podcasting history and why keeping independent and professional shows together matters.
A podcaster's Reddit post about burnout brings the conversation back to the work behind each episode. Elsie and Rob consider what happens when editing and promotion consume your free time, how membership benefits can add to that workload, and what a listener dinner club could offer a community. Elsie introduces Your 2027 Podcast Plan, Captivate's free five-part private podcast, with the full series beginning November 23.
The episode also covers Rob's holiday launch advice for new Apple Podcasts shows, artwork requests sent to selected shows, reporting on Apple's Samplab acquisition and HomeView, and the costs of pursuing Golden Globes recognition. Rob shares Captivate's August 2026 download benchmarks, while the Flattering Ram goes to The Magnus Archives for turning a recommendation from friends into a new podcast listener.
Interesting things from this episodePeople & Shows
Articles & Episodes
In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community.
If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!
If you're an independent creator who would like to co-host with us, please let us know by emailing the show! [email protected].
Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.
If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.
The podcast is also available at In & Around Podcasting.

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
Your Listener Watches Podcasts. Does That Change Your Show?
October 13, 20261 h 19 minEpisode 42
A podcast conference can be about the sessions, the people, or both. Elsie Escobar joins Robb Dunewood, Mayra Ortiz, and Julio Axel Ponce to hear what Podcast Movement NYC was like from the floor and the stage …
Show notes
A podcast conference can be about the sessions, the people, or both. Elsie Escobar joins Robb Dunewood, Mayra Ortiz, and Julio Axel Ponce to hear what Podcast Movement NYC was like from the floor and the stage. They talk about the nightclub venue, switching between presentations on headphones, planning connections before arriving, and the travel costs behind an affordable ticket.
The conversation moves into the gap between how creators define podcasts and how audiences consume them. The roundtable discusses Sounds Profitable’s 2026 audience research, what reported Netflix use does and does not tell us, and why audio still fits parts of a listener’s day that video cannot. They also ask how conference recordings can reach more people, why modest view counts deserve context, and where audio versions could help.
Reports of changes to Apple Podcasts recommendations prompt a discussion about personalized discovery, editorial curation, and visibility for independent and local shows. Elsie notes that Apple’s background statement, as quoted by Podnews, says its editorial approach has not changed. There’s also portable microphone and Leveler app talk, a case for direct listener relationships through email, and Flattering Rams for the Black Podcasting Awards, Life and Tech with TechLifeSteph, Narratives of Care Puerto Rico, and La Brega.
Guest Contributors
Interesting things from this episodePeople & Shows
Apps & Technology
Articles & Episodes
This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
Podcast Movement NYC Recap, Podcast Video Data, and Giggly Squad’s $140M Deal
September 29, 20261 h 10 minEpisode 41
Rob Walch returns from Podcast Movement NYC with a recap of the Terminal 5 venue, meetings with industry peers, Captivate’s new partnership with TWiT, and the presentation moment when his screen went black. His …
Show notes
Rob Walch returns from Podcast Movement NYC with a recap of the Terminal 5 venue, meetings with industry peers, Captivate’s new partnership with TWiT, and the presentation moment when his screen went black. His talk challenged advice built for podcasting’s top tier and tested the claim that video is now the baseline. Rob shares his comparison of Apple Podcasts downloads for more than 100 shows before and after they added HLS video, along with Acast’s Podcast Pulse findings on audio choice, discovery through social clips, and rising trust in podcasters.
Beyond Podcast Movement, Elsie and Rob discuss Apple Podcasts chapter settings, Spotify’s ad-skipping feature, Apple Podcasts subscription video and new playback features, Threads’ expanded podcast tools, and sponsor reads designed to work for people watching or listening. A reported $140 million SiriusXM deal for Giggly Squad opens a wider conversation about the value Hannah Berner and Paige DeSorbo built across podcasting, video, social media, touring, publishing, and entertainment. Global also announces the upcoming investigative series A Very British Epstein.
The episode also visits Apple Maps’ Hidden Histories guides, the International Women’s Podcast Awards, and a Talks.co giveaway. The Flattering Ram celebrates Tony Doe’s work on the Nigerian Podcast Index, Rob shares Captivate’s July 2026 download benchmarks and Magellan AI’s estimated August podcast ad spending, and the hosts point listeners toward Rob’s Outlier Edge interview and Seth Resler’s community-building Growth Lab.
Interesting things from this episodePeople & Shows
Apps & Technology
Articles & Episodes
In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community.
If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!
If you're an independent creator who would like to co-host with us, please let us know by emailing the show! [email protected].
Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.
If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.
The podcast is also available at In & Around Podcasting.

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
Apple Podcasts Video Embeds, Audacity 4, and Pat Flynn’s SPI Sale
September 15, 20261 h 5 minEpisode 40
A successful podcast can still reach a point where its creator is ready to move on. Elsie Escobar and Rob Walch discuss Pat Flynn’s sale of Smart Passive Income, the audience relationship involved in a host …
Show notes
A successful podcast can still reach a point where its creator is ready to move on. Elsie Escobar and Rob Walch discuss Pat Flynn’s sale of Smart Passive Income, the audience relationship involved in a host handover, and what the reporting on Crime Junkie and Audiochuck brings up about growth, workload, and building a business around one person.
The Apple conversation covers hardware costs, AirPods recording, and the balance between useful listening tools and privacy for the people nearby. Elsie and Rob also discuss iOS 27 podcast search and CarPlay changes, plus Apple Podcasts’ video embed player and why website plays don’t appear in Apple Podcasts Connect Analytics.
Audacity 4 brings a new editing experience and a reminder from Rob to check MP3 export settings after installing. Audio Hijack 4.6 updates transcription and macOS support. The Flattering Ram remembers Todd Cochrane, followed by news of Audacy Creator Lab’s closure, TWiT’s move to Captivate for ad management, Elsie’s immigration story on Heidi de la Cruz’s podcast, and upcoming Captivate community events.
Interesting things from this episodePeople & Shows
Apps & Technology
Articles & Episodes
In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community.
If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!
If you're an independent creator who would like to co-host with us, please let us know by emailing the show! [email protected].
Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.
If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.
The podcast is also available at In & Around Podcasting.

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
YouTube Engaged Views, Podcast Launch Benchmarks, and Platform Risk
September 1, 202659 minEpisode 39
What does a successful podcast launch look like when you do not have a large audience waiting? Elsie Escobar and Rob Walch answer a new podcaster’s question by moving the focus away from industry benchmarks. A …
Show notes
What does a successful podcast launch look like when you do not have a large audience waiting? Elsie Escobar and Rob Walch answer a new podcaster’s question by moving the focus away from industry benchmarks. A show’s own baseline, consistent 7-, 30-, and 90-day comparison windows, seasonality, format, and audience goals give creators more useful information than a single early dip.
YouTube will count a public view from the first frame while keeping creator analytics, monetization, click-through rate, and recommendations tied to engaged views. Elsie and Rob discuss what that split means for creators and sponsors, why a public number can misrepresent attention, and how losing a channel to automated enforcement can cut a creator off from years of work. An email connection and distribution beyond one platform remain practical safeguards.
The episode also covers YouTube’s competition with Netflix for top creators, Unwell’s $500 million valuation, Threads’ podcast transcript test, and Magellan AI’s estimated podcast ad spending for July 2026. Rob shares an early look at his Apple Podcasts HLS video analysis, the show remembers Dolly Parton and her podcast appearances, and the Flattering Ram celebrates Paulette Erato of Latinas in Podcasting.
Interesting things from this episodePeople & Shows
Apps & Technology
- YouTube engaged views
- Threads podcast transcription test
Articles & Episodes🔬
In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community.
If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!
If you're an independent creator who would like to co-host with us, please let us know by emailing the show! [email protected].
Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.
If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.
The podcast is also available at In & Around Podcasting.

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
Spotify Skip Ahead, YouTube Monetization Changes, and Overcast’s New Features
August 18, 202659 minEpisode 38
From reel-to-reel tape and cassette fast-forwarding to one-tap podcast controls, listeners have gained more power over what they hear and when they hear it. Elsie Escobar and Rob Walch follow that history into …
Show notes
From reel-to-reel tape and cassette fast-forwarding to one-tap podcast controls, listeners have gained more power over what they hear and when they hear it. Elsie Escobar and Rob Walch follow that history into discussing Spotify’s Skip Ahead test, which can jump Premium subscribers past intros, outros, ads, and other promotional segments.
That convenience creates a difficult question for podcasters: when a platform identifies a segment as skippable, who gets to decide what counts as an ad? Elsie and Rob discuss baked-in sponsorships, creator promotions, listener habits, Spotify video, and why YouTube’s new monetization requirements make diversified publishing even more important.
The episode also covers Overcast’s packed feature release, including transcript tools, Replay Podcast, Smart Complete, chapter controls, and new Premium audio effects. Plus, Disney+ expands its podcast distribution deals, the show remembers John C. Dvorak, and the Flattering Ram celebrates Ana Xavier’s visit to the Obama Presidential Center.
Interesting things from this episodePeople & Shows
Apps & Technology
Articles & Episodes
In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community.
If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!
If you're an independent creator who would like to co-host with us, please let us know by emailing the show! [email protected].
Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.
If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.
The podcast is also available at In & Around Podcasting.

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
The Future of Podcast Stats: IAB 2.3, AMP Accords, and Edison's Podcast Consumer Report
August 4, 20261 h 8 minEpisode 37
Elsie Escobar and Rob Walch break down two major developments in the industry: the release of the IAB's updated Podcast Metrics Guidelines version 2.3 - now open for public comment - and the ongoing debate …
Show notes
Elsie Escobar and Rob Walch break down two major developments in the industry: the release of the IAB's updated Podcast Metrics Guidelines version 2.3 - now open for public comment - and the ongoing debate around the AMP Accords and podcast measurement.
They tackle everything from the technical challenges of counting downloads, to the thorny issues of privacy and data sharing in major aggregator apps, and what all of this means for creators, advertisers, and listeners alike.
Plus, you'll hear the latest data on podcast consumption from Edison Research, an exploration of audience support trends, and hands-on recommendations for both creators and independent podcast app developers.
Interesting things from this episodeIndustry Documents
Edison Research
- The Podcast Consumer 2026
- Share of Ear
Podcast Apps and Independent Developers
- Podcast Apps: A Framework for Dying Slowly with Dignity — Dustin Bluck
Podcast Gear
IAB Certification and Compliance
- IAB Tech Lab Podcast Measurement Compliance
- IAB Tech Lab Compliant Companies
Privacy Laws
- General Data Protection Regulation (GDPR) overview
- California Privacy Rights Act (CPRA) FAQ
Podcast History References
In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community.
If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!
If you're an independent creator who would like to co-host with us, please let us know by emailing the show! [email protected].
Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.
If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.
The podcast is also available at In & Around Podcasting.

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
Creators Over Platforms: Listener Habits, Programmatic Ads, and the Power of Podcast Hosts
July 21, 20261 h 7 minEpisode 36
Fresh podcast industry research is out, and Elsie Escobar and Rob Walch break down what it means for podcasters.They kick things off by celebrating Captivate CEO Marc Asquith’s induction into Mercury Podcasts’ …
Show notes
Fresh podcast industry research is out, and Elsie Escobar and Rob Walch break down what it means for podcasters.
They kick things off by celebrating Captivate CEO Marc Asquith’s induction into Mercury Podcasts’ inaugural Heroes of Indie Podcasting Hall of Fame before diving into two major industry reports: The Podcast Atlas from Sounds Profitable and the Westwood One/Cumulus Media/Signal Hill Spring 2026 Report.
Together, they explore creator influence, audience behavior, podcast advertising, listener trust, and why creators - not platforms - remain at the center of audience loyalty. They also answer listener questions about programmatic ads, monetizing daily shows, mid-roll placement, and realistic expectations for ad revenue.
The episode wraps up with Jim Louderback’s open letter to Meta about AI-generated creator images, updates on where both hosts have been appearing lately, and a few promotion ideas podcasters can borrow for their own guest appearances.
Links to Interesting Things from This EpisodePeople & Organizations
- Celebrating the Heroes of Indie Podcasting: 2026 Inductees
- Mark Asquith Named Third Hero of Indie Podcasting as Mercury Podcasts Reveals Legendary Inductee
Podcasts, Apps & Platforms
Reports, Articles & Resources
Podcasts & Episodes Mentioned
In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community.
If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!
If you're an independent creator who would like to co-host with us, please let us know by emailing the show! [email protected].
Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.
If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.
The podcast is also available at In & Around Podcasting.

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
Test, Learn, Pivot: Using Campaign Thinking, Dynamic Audio Insertion, and Creative CTAs to Grow Your Podcast
July 8, 202638 minEpisode 35
Elsie Escobar and Christabel Nsiah-Buadi champion the idea that your podcast episodes are a living archive that can evolve long after you hit publish. They discuss how dynamic audio insertion is more than just …
Show notes
Elsie Escobar and Christabel Nsiah-Buadi champion the idea that your podcast episodes are a living archive that can evolve long after you hit publish. They discuss how dynamic audio insertion is more than just an ad tool—it is a creative way to keep content and community engagement alive.
Together, they unpack the editorial perspective, discuss how to close the narrative gap for listeners, and share actionable insights from real-world experiments. Plus, creators will learn practical strategies to turn a static back catalog into a living, breathing part of their podcasting journey. This episode encourages podcasters to think differently about their shows, identify new ways to serve their communities, and learn from the successes and surprises of podcast campaign experiments.
Guest Co-host
Christabel Nsiah-Buadi (Your Podcast Pipeline): Christabel has been on every side of the microphone. She spent years directing breaking news coverage for NPR before moving to Spotify to design and lead their Sound Up incubator programs. Today, she helps independent creators and brands build editorial authority through her platform, Your Podcast Pipeline.
Connect with Christabel!
People & Shows
Growth Labs & Podcast Growth Education!
In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community.
If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!
If you're an independent creator who would like to co-host with us, please let us know by emailing the show! [email protected].
Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.
If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.
The podcast is also available at In & Around Podcasting.

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
Reach, Niches, and Real Numbers: What Advertisers Really Want from Podcasts
June 23, 202646 minEpisode 34
Rob is joined by industry peers Dave Hamilton, Luke Slota, and Marques Pfaff to talk about the realities of podcast advertising. The group discusses the realistic download numbers needed for host-read …
Show notes
Rob is joined by industry peers Dave Hamilton, Luke Slota, and Marques Pfaff to talk about the realities of podcast advertising. The group discusses the realistic download numbers needed for host-read sponsorships, comparing traditional CPM models to cost-per-action (CPA) campaigns.
The conversation covers the necessity of video in modern podcasting. While video aids discoverability and search on platforms like YouTube, the panel agrees that audio remains the core experience for loyal subscribers who drive actual sales.
Finally, the group shares the biggest mistakes creators make when working with advertisers. From skipping over ad-read instructions to overpricing their shows, the peers outline how to build credible, long-term relationships with brands.
Guest Contributors
- Dave Hamilton — Backbeat Media, Gig Gab, Mac Geek Gab, and Business Brain
- Luke Slota — The Out Loud Group
- Marques Pfaff — Amplitude Media Partners
Links to interesting things from this episode
Growth Labs Sessions!
- Are You Ready for Podcast Ads? (Diagnostic Checklist) - YouTube
- How to Use Captivate Marketplace, AIME Campaign Management (Live Walkthrough)
People, Shows & Links
In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community.
If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!
If you're an independent creator who would like to co-host with us, please let us know by emailing the show! [email protected].
Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.
If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.
The podcast is also available at In & Around Podcasting.

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
Podcast Growth: Branding Dollars, Search Engine Overhauls, 100 Million Deals & YouTube AI Labels
June 10, 202657 minEpisode 33
Elsie and Rob break down the recent 28% rise in podcast ad dollars and explain why tracking your income per download is a much better measure of success than looking at total industry averages. They also answer …
Show notes
Elsie and Rob break down the recent 28% rise in podcast ad dollars and explain why tracking your income per download is a much better measure of success than looking at total industry averages. They also answer a listener question about whether you need to be a guest on other shows before starting your own and the value of finding a podcasting community.
The conversation shifts to search and discovery. They look at how Google's AI search mode is changing the way audiences find content and why third-party conversations about your show matter. They also cover Jay Shetty’s exclusive video deal with Spotify and Netflix, noting that his audio will remain on the open RSS feed.
Finally, the hosts talk about artificial intelligence in podcasting. They explore YouTube's new AI disclosure labels, the arrival of fully AI-generated podcast tools, and audio cleanup software. Rob also announces that Katee Sackhoff’s Battlestar React-ica is joining the Captivate DAX US team.
Links to interesting things from this episode:
🎉 Welcome Katee Sackoff and Battlestar React-ica!
People & Shows
Battlestar React-ica: Katee's First Watch of BSG - YouTube
On Purpose with Jay Shetty | Podcast on Spotify
Misguided: The Newsletter | Matthew Facciani, PhD | Substack

Apps & Technology
Podcast Transcription, Summaries & Clips – Try Free
Pibbl | Podcast Social Media Automation

Articles & Episodes
YouTube adds new podcast features, including an AI recommendation tool and 'Auto speed' | TechCrunch
YouTube's Scarlet Letter | LinkedIn
Spotify and Netflix sign Jay Shetty in $100M podcast deal
Google Search as you know it is over | TechCrunch
Podcast Ad Spending Climbs 28% In Q1 Even With Lighter Ad Loads. | Story | insideradio.com

In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community.
If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!
If you're an independent creator who would like to co-host with us, please let us know by emailing the show! [email protected].
Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.
If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.
The podcast is also available at In & Around Podcasting.

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
Chapters (11)
The Podcast Show London Debrief, Walled Gardens and The Podnews Report Card
May 26, 20261 h 8 minEpisode 32
This episode covers global trends, platform changes, and the momentum in the industry following The Podcast Show in London. Joined by Andreea Coscai, founder of Eurowaves, the discussion looks at what is …
Show notes
This episode covers global trends, platform changes, and the momentum in the industry following The Podcast Show in London. Joined by Andreea Coscai, founder of Eurowaves, the discussion looks at what is succeeding in European podcasting, the rise of cross-border collaborations, and why international organizations are investing more in audio.
Elsie and Andreea discuss the evolving newsletter space, differences in listener behavior on YouTube versus traditional podcast apps, and the ongoing tension between open RSS and closed platform models. This conversation offers practical approaches for both independent creators and networks as they adapt to new tools and changing audience habits.
Guest Contributors
- Andreea Coscai, founder of Eurowaves and co-founder of Podvision.
Links to interesting things from this episodePeople & Shows
Apps & Technology
Articles & Episodes
In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community.
If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!
If you're an independent creator who would like to co-host with us, please let us know by emailing the show! [email protected].
Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.
If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.
The podcast is also available at In & Around Podcasting.

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
Ranking Higher: Apple Podcast SEO, Spotify Video Data Plus Alix, Alex & CHD Drama
May 19, 202650 minEpisode 31
Analyzing the high-profile fallout between Alex Cooper and Alix Earle and some of the drama, evaluating how business disputes masquerade as personal betrayal and some other drama surrounding Call Her Daddy and …
Show notes
Analyzing the high-profile fallout between Alex Cooper and Alix Earle and some of the drama, evaluating how business disputes masquerade as personal betrayal and some other drama surrounding Call Her Daddy and the Unwell Network. The discussion contrasts the realities of content creation with the performance issues plaguing network-backed shows.
Examining how Apple Podcasts and Spotify handle search engine optimization. They explain the mechanics of search ranking, detailing why smaller feeds with exact-match keywords might outrank older, larger catalogs.
Finally, the episode reviews a recent Podstock study showing that Spotify video episodes drive higher consumption times than YouTube. They explain how background audio playback shapes listener behavior and discuss Amazon Music's new video roll-out and YouTube's curiosity focusing on audio-only consumption.
Follow us on YouTube!
Links to interesting things from this episodePeople & Shows
Apps & Technology
- Alitu
- The Podcast Host
Links and Things
In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community.
If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!
If you're an independent creator who would like to co-host with us, please let us know by emailing the show! [email protected].
Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.
If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.
The podcast is also available at In & Around Podcasting.

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
Is Video the End of Audio? Demystifying Apple's HLS, Podcast Accessibility, and Creative Freedom
May 5, 202642 minEpisode 30
This episode opens with a major industry shift: Tim Cook’s announcement that he is stepping down as CEO of Apple in September 2026. The team discusses the transition plan, the elevation of John Ternus and Johny …
Show notes
This episode opens with a major industry shift: Tim Cook’s announcement that he is stepping down as CEO of Apple in September 2026. The team discusses the transition plan, the elevation of John Ternus and Johny Srouji, and what this "hardware-first" leadership style might mean for the future of Apple devices and services.
The conversation then pivots to the technical rollout of HLS (HTTP Live Streaming) video support on Apple Podcasts. Joined by OG co-hosts Mark Asquith and Danny Brown, the team breaks down how HLS differs from standard video files and open standards. They explain how adaptive bitrate streaming ensures listeners stay connected even on poor data connections and why audio-only creators shouldn’t feel pressured to pivot to video.
Finally, the group tackles the nuance of accessibility and inclusion in podcasting. They compare listening to an audiobook to reading with your ears, emphasizing that the goal is always to deliver the message to the audience wherever they are. The team shares insights on the power of Apple's new video implementation and how it provides more expansive ways for audiences to engage with content.
More Co-hosts!
Mark Asquith: Founder of Captivate and original co-host of In & Around Podcasting.
Danny Brown: Head of Support and Experience at Captivate and original co-host of In & Around Podcasting.

Links to interesting things from this episodeEverything related to the Captivate Video Podcasting Support Rollout
Publish Video Podcasts to Apple Podcasts: Captivate Video Support Overview

Helpdesk Articles
Apple HLS Video Podcasts: Help Article
How to Connect Apple's HLS Video Podcast Feature to Captivate: Connection Guide
Apple Podcasts HLS Frequently Asked Questions: HLS FAQ
How to Publish Video Episodes via Captivate to Apple Podcasts Using HLS: Publishing Guide
Pricing for Apple HLS Video Podcasts: Pricing Details

Blog
Publish Video to Apple with Captivate | Captivate Podcast Hosting
Learn Podcasting: Blogs, Resources & Education from Captivate

People & Shows
Tim Cook: Apple Executive Chairman (formerly CEO).
John Ternus: Apple CEO (effective Sept 2026).
Johny Srouji: Chief Hardware Officer at Apple.
Marco Arment: Creator of Overcast and co-host of ATP.
Accidental Tech Podcast (ATP): https://atp.fm/
Rob Dunwood: Daily Tech News Network contributor.
Anna DeShawn: Ambie Award winner and founder of The Qube App. https://theqube.app/

Apps & Technology
HLS (HTTP Live Streaming): Technical standard for video delivery.
Apple Podcasts: Support for HLS video in iOS 26.4+.
Boomcaster: Remote recording platform used for this episode.
The Qube App: A database for black and brown podcasters. https://theqube.app/
Captivate Growth Labs: Educational resources for podcasters. https://www.captivate.fm/growth-labs

Articles & Episodes
ATP 663: Defending the Honor of The Cheesecake Factory: The episode where the ATP team predicted Apple's leadership shift. https://atp.fm/663
Why People Who Listen to Podcasts Are Suddenly Feeling Left Out (WSJ): An exploration of the audio-only listener experience in a video-centric market. https://www.wsj.com/lifestyle/podcasts-video-armchair-expert-killer-stories-kristen-bell-0e07d0be
The Audio-to-Video Roadmap: Greg Willits: Luma session deep-dive on transitioning formats.
The Audio-to-Video Roadmap: Mignon Fogarty: Luma session focused on strategic video implementation.

In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community.
If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!
If you're an independent creator who would like to co-host with us, please let us know by emailing the show! [email protected].
Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.
If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.
The podcast is also available at In & Around Podcasting.

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
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OpenAI TBPN Acquisition: Comms Strategy, Spotify AI Playlists & Summer House!
April 14, 202656 minEpisode 29
OpenAI recently acquired TBPN (Technology Business Programming Network). Rob and Elsie discuss the relationship between Sam Altman and TBPN’s John Coogan, the network's high production value, and what it means …
Show notes
OpenAI recently acquired TBPN (Technology Business Programming Network). Rob and Elsie discuss the relationship between Sam Altman and TBPN’s John Coogan, the network's high production value, and what it means for OpenAI’s public-facing brand as they head toward an expected IPO.
Elsie takes a moment to celebrate Frank Racioppi’s recent Forbes piece, giving him his well-deserved flowers for his thoughtful advocacy and committed support of the independent community. While the article is titled "There's A War Of Independents In Podcasting," Elsie highlights how Frank successfully name-checks the creators and shows that mainstream media often ignores. She suggests that while the "war" framing reflects the struggle against celebrity-driven network dominance, the real story is the robustness of middle-tier creators who are building sustainable, profitable businesses on their own terms. Finally, the episode looks at Spotify’s rollout of AI-prompted playlists for podcasts and the ongoing friction of cumbersome guest intake forms.
Come to hang out with us!
⭐️ Apple Podcasts Video Q&A, with Elsie Escobar - YouTube
Links to interesting things from this episode:
People & Shows
John Coogan & Jordi Hays: Hosts of TBPN (Technology Business Programming Network).
Frank Racioppi: Owner of Earworthy and Forbes contributor.
Cynthia Bemis Abrams: Host of Advanced TV History.
Ciara Miller: Reality TV superstar highlighted in the Flattering Ram.
Bitch Is Better
Bravo! We're Black
Morally Corrupt - YouTube
Dumpster Dive
Snark Bait
So Bad It's Good with Ryan Bailey

Apps & Technology
Scooter Labs RSS to CSV: scooterlabs.com/hacks/rss2csv.php
Spotify AI Prompted Playlists: creators.spotify.com/resources/news/prompted-playlists
Captivate WordPress Plugin Sync: wordpress.org/plugins/captivatesync-trade/

Articles & Episodes
OpenAI acquires TBPN | OpenAI
There’s A War Of Independents In Podcasting
DAX Expands Into Podcasts Targeting The ‘Missing Middle’ As Ad Demand Grows. | News | podcastnewsdaily.com
Top podcast advertisers | Magellan AI — Podcast advertising analytics
In & Around Podcasting Episode 25: Featuring Frank Racioppi.
Everything you need to know in the 'Summer House' scandal which exploded this week

In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community.
If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!
If you're an independent creator who would like to co-host with us, please let us know by emailing the show! [email protected].
Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.
If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.
The podcast is also available at In & Around Podcasting.

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The Podcasting Gods Were Not Done With Us
April 1, 202652 minEpisode 28
Rob Walch and Elsie Escobar reunite to host together for the first time in 159 days! They look back at their own "episode 28" milestones from 2005 to 2014 and share stories from other creators who found their …
Show notes
Rob Walch and Elsie Escobar reunite to host together for the first time in 159 days! They look back at their own "episode 28" milestones from 2005 to 2014 and share stories from other creators who found their rhythm at the same point in their journey.
The conversation covers the launch of HLS video support in Apple Podcasts. Rob explains how this adaptive streaming works, why it matters for listeners who switch between audio and video, and why you might not need it yet if you are an audio-first creator.
You will also hear about Rob’s time at SXSW in Austin, including his experience with Tesla's robotaxis and the growing influence of the city on the podcast industry. Finally, Elsie tries to break down the engineering behind Marco Arment’s new transcription system for Overcast and why it is a win for listeners.
Guest contributors & insight in this episode: Danny Brown (Five Random Questions), Carolyn Kiel (Beyond Six Seconds), Stacey Sims (Diabetes Connections), Kristen Sundin Brandt (Cycling Together), and Steve Stewart (SteveStewart.me).
Links to interesting things from this episodePeople & Shows
- Danny Brown – Five Random Questions
- Carolyn Kiel – Beyond Six Seconds
- Stacey Sims – Diabetes Connections
- Kristen Sundin Brandt – Cycling Together
- Steve Stewart – SteveStewart.me
- Victor Cajiao – Typical Mac User
- Grant Baciocco – The Radio Adventures of Dr. Floyd
- Jim Louderback – (Video/Media Expert mentioned at SXSW)
- Valentina Kaledina at Castbox – (Mentioned for her SXSW summary)
- Marco Arment – Creator of Overcast and host of ATP
Apps & Technology
- Overcast – (Specifically for the new transcript feature)
- Unwatched – (The YouTube queue app Elsie recommended)
- Captivate Announced as Day One Launch Partner for Apple Podcasts’ New HLS Video Release – (The specific support/FAQs page)
- Apple introduces a new video podcast experience on Apple Podcasts – (Specifically regarding the iOS 26.4 update)
Articles & Episodes
- ATP (Accidental Tech Podcast) Episode 683 – (The story of building the transcript system)
- Grit Daily News Article – (The piece about power players at SXSW where Rob was quoted)
- Valentina’s SXSW Summary – (The industry perspective from Castbox)
- Elsie's Yoga Class Episode 28
In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community.
If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!
If you're an independent creator who would like to co-host with us, please let us know by emailing the show! [email protected].
Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.
If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.
The podcast is also available at In & Around Podcasting.

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
Understanding the Legalities of Podcasting with Gordon Firemark
June 17, 202542 minEpisode 27
When it comes to podcasting, many indie creators (and some bigger ones, too) don't consider the legalities that might come up, especially since their podcast might start out as just a hobby.But that can lead to …
Show notes
When it comes to podcasting, many indie creators (and some bigger ones, too) don't consider the legalities that might come up, especially since their podcast might start out as just a hobby.
But that can lead to a lot of issues down the line, and ones that not only might see content taken down, but large lawsuits coming into effect too. So what can you do to negate this?
Join Danny Brown and guest co-host Gordon Firemark as they discuss the legalities around podcasting and why you should take notice of them.
Guest co-host this episode: Gordon Firemark
Gordon Firemark, The Podcast Lawyer™ is an attorney, educator, and coach who helps creative professionals and entrepreneurs get the legal and business stuff handled—so they can focus on the message and make the impact, inﬂuence, and income they deserve. With over three decades of legal experience and a long history as a podcaster and YouTuber himself, Gordon has become the go-to resource for creator who want to protect and grow their shows without legal headaches. He’s the author of The Podcast, Blog & New Media Producers’ Legal Survival Guide, and creator of the Easy Legal for Podcasters™ program, which empowers independent creators with the tools, templates, and knowledge they need to run professional, legally sound podcasts, blogs, YouTube channels and more.
Gordon's Website
Gordon's Facebook group
Gordon's Facebook page
@gordonfiremark on Instagram
Gordon on YouTube
Links to interesting things from this episode
Unlimited podcast hosting • Best podcast platform • Captivate.fm
Sounds Profitable
Podcast Index
Podnews podcasting news

In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community.
If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!
If you're an independent creator who would like to co-host with us, please let us know by emailing the show! [email protected].
Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.
If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.
The podcast is also available at In & Around Podcasting.

This podcast uses the following third-party services for analysis:

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The Podcast Show 2025: Insights and Highlights
June 10, 202546 minBonus
In this special bonus episode, Mark and Danny share their thoughts on The Podcast Show London - what worked, what didn't work, and some ideas for future shows.Links to interesting things from this episodeThe …
Show notes
In this special bonus episode, Mark and Danny share their thoughts on The Podcast Show London - what worked, what didn't work, and some ideas for future shows.
Links to interesting things from this episode
The Gerry Anderson Podcast - from Thunderbirds to Space 1999
Podcast Industry Keynote: The Year That Was - And The Year To Come In Podcasting - Podcast Show 2025
The Podcast Show London

In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community.
If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!
If you're an independent creator who would like to co-host with us, please let us know by emailing the show! [email protected].
Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.
If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.
The podcast is also available at In & Around Podcasting.

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
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The State of Podcasting in 2025 with James Cridland
April 29, 20251 h 2 minEpisode 26
With this year's Infinite Dial report from Edison Research now in the wild, and co-presented at Podcast Movement Evolutions in Chicago, it's the perfect time to have one of the presenters, James Cridland, on …
Show notes
With this year's Infinite Dial report from Edison Research now in the wild, and co-presented at Podcast Movement Evolutions in Chicago, it's the perfect time to have one of the presenters, James Cridland, on the show to dive into the findings.
From online audio listening preferences to the opportunities for creators and brands, James walks us through some of the nuances of the report.
James also dives into the Podnews Report Card 2025, where podcasters and creators get to share their feedback directly with the teams behind podcast apps and platforms like Apple Podcasts, Spotify, YouTube and more.
Join regular co-host Danny Brown and James in this very enlightening episode!
Guest co-host this episode: James Cridland
James Cridland is Editor of Podnews, the daily podcast newsletter. He is a radio futurologist - a writer, consultant and public speaker on radio’s future. James has worked in audio since 1989 as an award-winning copywriter, radio presenter, and internet strategist. One of the organisers of Next Radio, the UK radio ideas conference, James has worked with the world’s largest radio conference, Radiodays Europe, since its inception. He’s also part of the programming team for Radiodays Asia and Podcast Day 24.
James's Website
@JamesCridland on X
Links to interesting things from this episode
The Infinite Dial 2025 - Edison Research
Podcasting 2.0 with Dave Jones and Adam Curry
Pocket Casts - listen to podcasts with the best free podcasting app. Built by listeners, for listeners.
iHeartMedia purchased podcast plays to game their download numbers and the IAB says it's ok!? John Spurlock talks OP3.dev and how it could help filter this bad practice.
Adam Curry - curryirc.com (@adamcurry) / X
James Cridland | James Cridland - radio futurologist
The Podnews Report Card 2025 Results

In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community.
If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!
If you're an independent creator who would like to co-host with us, please let us know by emailing the show! [email protected].
Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.
If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.
The podcast is also available at In & Around Podcasting.

This podcast uses the following third-party services for analysis:

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The Future of Podcast Networks
March 4, 202550 minEpisode 25
As podcasting continues to see a mix of large investments and ad spend, it also continues to see layoffs across the industry. Many point to some of these large investments as being a cause, with money being …
Show notes
As podcasting continues to see a mix of large investments and ad spend, it also continues to see layoffs across the industry. Many point to some of these large investments as being a cause, with money being spent on large networks and celebrity podcasts.
Is this a sign that the industry needs to take a different approach, with perhaps more indie creator-led networks, or is it an unfortunate realism of an industry growing beyond its small beginnings?
Join regular co-host Danny Brown and guest co-host Frank Racioppi as they discuss this interesting topic.
Guest co-host this episode: Frank Racioppi
After 38 years as a speechwriter and editor for a Fortune 50 company, Frank retired and indulged his love of podcasting, starting and managing a successful podcast review online publication -- Ear Worthy. He started it in 2017 and has enjoyed connecting with indie podcasters and anyone who supports podcasting. Frank and his brother Paul had a podcast four years ago called False Facts, but it was difficult to keep a regular recording schedule. He's loved writing his entire life and wrote for print magazines in the 80s from New Jersey Monthly, The Pet Dealer, American Health, The Sewing Circle, etc. He's also published five novels and four non-fiction books in the last four years. The novels range from a romance about two people bonding over the love of reading called For The Love Of Books to Least Best Employee, a novel about surviving as middle management in Corporate America. His most popular nonfiction book was called The COVID Hotel.
Frank's Website
@podcastreports on X
@earworthy141 on Instagram
Links to interesting things from this episode
Broadway Podcast Network - The Art of Kindness with Robert Peterpaul
Every Single Sci-Fi Film Ever | Science Fiction Movie Podcast
Gastropod - Food with a Side of Science & History
Filmspotting Movie Podcast
Top US Podcast Publishers & Networks - Podtrac
Mercury hits 2 million delivered ads
Bobbi Althoff joins Studio71's podcast network with The Really Good Podcast
How celebrity podcasts are influencing a new era of tabloid media
Celebrity Podcasts Roundtable: Challenges and Opportunities | Podcast Movement
These Brands SHOULD Sponsor These Independent Podcasts
The Marketing Swarm Around Indie Podcasters
Independent Podcasting Needs More Networks Like Mercury

In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community.
If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!
If you're an independent creator who would like to co-host with us, please let us know by emailing the show! [email protected].
Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.
If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.
The podcast is also available at In & Around Podcasting.

This podcast uses the following third-party services for analysis:

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Has Podcasting 2.0 Failed?
February 18, 202550 minEpisode 24
The Podcasting 2.0 initiative has been around since 2020, and is a way for the traditional RSS feed to be more interactive both for podcasters and listeners. This means offering features like transcripts …
Show notes
The Podcasting 2.0 initiative has been around since 2020, and is a way for the traditional RSS feed to be more interactive both for podcasters and listeners. This means offering features like transcripts, chapters, credits for talent on podcasters, funding your favourite shows, and more.
It's also meant to keep the RSS system open and "protect" it from the walled garden approach of Spotify, YouTube, and - to a lesser degree - Apple Podcasts.
Bit despite being the brainchild of the podcast OG Adam Curry, and lots of vocal support from certain parts of the industry, it seems that Podcasting 2.0 is still struggling to gain a real foothold. So why hasn't Podcasting 2.0 taken off, and has the boat sailed for this initiative?
Join regular hosts Mark and Danny, with guest co-host Claire Waite Brown, as they dive into this much-vaunted but sometimes equally-maligned topic.
This week's guest co-host: Claire Waite Brown
Indie podcaster - Creativity Found, 2020 to present; Podcasting 2.0 in Practice Jan 2025 to present Creativity Found podcast inspired me to build a directory of creative activities for adults, all taught by independent small business owners who are members of the Creativity Found Collective. Became interested in 2.0 through listening to podcasts about podcasting and meeting proponents at podcast live events. Friends with many indie podcasters who feel they 'should' know what 2.0 is, but not sure where to start, or if they should bother! Teach a dance fitness class, edit books, member of a parents' street dance crew!!
Claire's Facebook group
Claire's Facebook page
@podcasting2.0inpractice on Instagram
Claire on YouTube
Claire's Website
Links to interesting things from this episode
MIC's (virtual/in-person) Podcast Club for global podcasters
Is Podcasting 2.0 Pointless? - In & Around Podcasting
The Podfather launches a new, open podcast directory
Best Host for Podcasting 2.0 - Find Out How! | Captivate
Podcast Index Podcasting 2.0 Statistics, visualized
Podcasting 2.0 V4V Stats Uptake
Podcasting 2.0 Namespace Adoption
Apps | Podcastindex.org
Podcasting 2.0 - Making podcasts better for everyone!

In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community.
If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!
If you're an independent creator who would like to co-host with us, please let us know by emailing the show! [email protected].
Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.
If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.
The podcast is also available at In & Around Podcasting.

This podcast uses the following third-party services for analysis:

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PodFest: A Legacy of Community & Growth with Chris Krimitsos
February 4, 202536 minEpisode 23
The episode provides an insightful recap of the recent PodFest event, a significant gathering in the podcasting industry, characterized by its inclusive atmosphere and focus on community building. Mr. Mark and …
Show notes
The episode provides an insightful recap of the recent PodFest event, a significant gathering in the podcasting industry, characterized by its inclusive atmosphere and focus on community building. Mr. Mark and co-host Chris delve into the origins of PodFest, tracing its inception back to grassroots meetups aimed at supporting podcasters in their journey. Through their dialogue, they reveal how PodFest has grown organically, driven by the collective needs of its attendees, resulting in a unique event that is both educational and supportive. Chris shares anecdotes from the event, illustrating the relationships that have formed over the years and the nurturing environment that PodFest fosters.
The discussion transitions to the evolving landscape of podcasting, with both hosts reflecting on the challenges and opportunities faced by indie creators. They emphasize the significance of networking and collaboration in the industry, noting how PodFest serves as a hub for podcasters of all levels to connect and share experiences. The hosts highlight specific sessions and interactions from PodFest, showcasing the diverse range of content and learning opportunities available to attendees. They convey a sense of optimism about the future of podcasting, underlining the role of events like PodFest in shaping the industry and supporting the next generation of creators.
In concluding remarks, Mark and Chris reiterate their commitment to fostering a spirit of inclusivity and support within the podcasting community. They invite listeners to engage with PodFest and consider attending future events, emphasizing the value of being part of a community that celebrates creativity and collaboration in podcasting. The episode serves as a compelling testament to the power of community in the podcasting realm, encouraging listeners to take part in this vibrant ecosystem.
In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community.
If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!
If you're an independent creator who would like to co-host with us, please let us know by emailing the show! [email protected].
Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.
If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.
The podcast is also available at In & Around Podcasting.

This podcast uses the following third-party services for analysis:

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Video Podcasting: What It Means for Podcasters
January 13, 202554 minEpisode 22
2024 saw Spotify make a big push for video on their platform, while it also seemed anywhere you turned online was someone telling podcasters they need to do video to stay relevant.So, is 2025 the year we all …
Show notes
2024 saw Spotify make a big push for video on their platform, while it also seemed anywhere you turned online was someone telling podcasters they need to do video to stay relevant.
So, is 2025 the year we all need to get on board with video podcasting, or does audio-first podcasting still have merits? Join your regular hosts Mark Asquith and Danny Brown, as well as guest co-host John McDermott, as they look to answer the question on everyone's lips: what does the push for video mean for podcasting and podcasters?
Our guest co-host this week: John McDermott
Co-Founder of Caloroga Shark Media, a podcast company focused on short-form pods. Previously EVP programming for Cadence 13. Before that 10 years at SiriusXM (VP Comedy & Entertainment). Before THAT a decade at WOR New York doing talk radio I am the host of the podcasts 5 Good News Stories and Daily Comedy News. Substack where I pontificate is John McDermott's Media Thoughts (mcdpod.substack.com) and people are encouraged to be my LinkedIn friend.
John's Website
@mcdradio on X
Links to interesting things from this episode
Dave & Dave Unchained Van Halen podcast Podcast – Apple Podcasts
Podcast Predictions, Trends & Tips for 2025
Will Video Kill the Audio Star in 2025?
Podcasting's unique selling proposition is not video | James Cridland - radio futurologist

In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community.
If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!
If you're an independent creator who would like to co-host with us, please let us know by emailing the show! [email protected].
Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.
If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.
The podcast is also available at In & Around Podcasting.

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
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An Important Message for Indie Podcasters, and a Small Format Tweak for 2025
December 11, 202413 minBonus
Join Mark and Danny in this bonus episode, as they reflect on the past year of In & Around Podcasting, share some important advice about frequency of publishing, and what's coming up in 2025.Are you an indie …
Show notes
Join Mark and Danny in this bonus episode, as they reflect on the past year of In & Around Podcasting, share some important advice about frequency of publishing, and what's coming up in 2025.
Are you an indie podcaster looking to guest on the show next year? Sign up here!
Links to interesting things from this episode
Pod Chat, with Danny Brown
The Podcast Accelerator by Mark Asquith
Taking a break for a month? : r/podcasting
Podcast Discovery Stats: How Folks Find Pods, & Why They Listen

In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community.
If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!
If you're an independent creator who would like to co-host with us, please let us know by emailing the show! [email protected].
Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.
If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.
The podcast is also available at In & Around Podcasting.

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
How Much is The Podcast Industry Really Worth?
November 19, 202451 minEpisode 21
There are many valuations of the podcast industry, depending on what report you read. Polaris valued the global worth at $13.7B in 2021, expected to grow an average of 31.5% CAGR (compound annual growth rate) …
Show notes
There are many valuations of the podcast industry, depending on what report you read.
Polaris valued the global worth at $13.7B in 2021, expected to grow an average of 31.5% CAGR (compound annual growth rate) through to 2030 (seems supremely high)
Fortune Business Insights show is as $2.2B in 2022, projected to grow to $17.59B in 2030, a CAGR of 29.8%

Meanwhile, the IAB shares US ad revenue as $1.8B in 2022, rising to $1.9 in 2023 (which seems closer to Fortune Business Insights and their global ranking). So you can see why there's confusion.
Join Mark and Danny, and this week's guest co-host Rob Greenlee, as they break this all down in the usual In & Around Podcasting way.
Our guest co-host this week: Rob Greenlee
Rob Greenlee, a 2017 Podcast Hall of Fame inductee and podcasting pioneer, has spent over 24 years shaping the online media industry. As founder of Spoken Life Media - Adore Podcast Network and Creator Community, and Multi-Camera Video Production. He is also host of Podcast Tips with Rob Greenlee and Trust Factor Shows, he empowers creators with practical insights and innovative strategies. Rob’s background includes leadership roles at Microsoft, PodcastOne, Spreaker, and Libsyn, where he drove content development, distribution, and partnerships. He also co-hosts the 12-year running New Media Show with Todd Cochrane, providing weekly industry updates. As Chairperson of the Podcast Hall of Fame, Rob continues to champion the podcasting community worldwide through speaking and mentorship.
Rob's Website
Rob on YouTube
Rob's Facebook page
@robwgreenlee on Instagram
@robgreenlee on X
Links to interesting things from this episode
Arielle Nissenblatt
Podcast Hall of Fame
PODFEST EXPO | Where Your Voice Matters
Podcast Industry Statistics 2024 – Global Market Size and Growth | Comprehensive podcast industry statistics for 2024. Collaborative wiki covers global market size, growth trends, platform market share, and advertising revenue estimates.
Podcasting Market Size, Share, Revenue | Fortune Business Insights
Polaris Podcasting Market Size Global Report, 2022 - 2030
IAB US Podcast Advertising Revenue Study FY2023 May 2024.pdf
Justin Jackson on X: "I keep seeing two numbers for the podcast industry: "Podcasting is a $2 billion a year industry." "The podcast industry is worth $20 billion." Can anyone tell me where these numbers come from and how they're calculated? (They're often quoted but never cited)" / X

In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community.
If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!
If you're an independent creator who would like to co-host with us, please let us know by emailing the show! [email protected].
Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.
If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.
The podcast is also available at In & Around Podcasting.

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
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AI in Podcasting: Enhancing Creativity or Threatening Authenticity?
November 5, 202442 minEpisode 20
As Artificial Intelligence continues to be ever more present in podcasting, discussions and conversations have appeared online at an equal rate on whether this is a good or bad thing for the podcasting …
Show notes
As Artificial Intelligence continues to be ever more present in podcasting, discussions and conversations have appeared online at an equal rate on whether this is a good or bad thing for the podcasting industry.
Does it make life easier when it comes to creating content, or does it run the risk of making podcasting redundant through an increased lack of originality?
Join Mark, Danny, and guest co-host Liam Heffernan as they dissect the article and review each viewpoint.
Our guest co-host this week: Liam Heffernan
@thisistheheff on X
Links to interesting things from this episode
Independent Podcast Awards
Em @Verbal Diorama: A Film History Podcast (@VerbalDiorama) / X
Verbal Diorama
Scarlett Johansson’s OpenAI clash is just the start of legal wrangles over artificial intelligence | Artificial intelligence (AI) | The Guardian
Apollo Pods | Best Podcast App for Fiction Lovers
How Can Podcast Discoverability Be Improved: The Ultimate Podcast Puzzle - Ear Worthy
Does AI Need Regulation in Podcasting? - In & Around Podcasting

In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community.
If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!
If you're an independent creator who would like to co-host with us, please let us know by emailing the show! [email protected].
Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.
If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.
The podcast is also available at In & Around Podcasting.

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
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What's Attracting Sponsors in 2024? (Live from PodSummit YYC '24!)
October 9, 202458 minEpisode 19
It used to be that podcast downloads were the main data point podcasters would use to track their growth. The thinking was, get X amount of downloads per month and sponsors will jump at you with wallets full of …
Show notes
It used to be that podcast downloads were the main data point podcasters would use to track their growth. The thinking was, get X amount of downloads per month and sponsors will jump at you with wallets full of cash. While that may have been the way back in the day, today's success metrics looks a lot different when it comes to podcast success.
In this special live recording of In & Around Podcasting from PodSummit YYC 2024 in Calgary, Alberta, Canada, Danny is joined by Kattie Laur and Tim Truax to talk about how you can take advantage of them, and reframe your thinking and discussion around monetization and sponsorship.
Takeaways:
The podcasting industry is evolving, and metrics should extend beyond just downloads.
Engaged listeners are more valuable than sheer download numbers when seeking sponsorships.
Indie podcasters should focus on local sponsorships to create meaningful monetization opportunities.
Understanding your audience's engagement can help shape your content and sponsorship strategies.
Value for value models allow listeners to support creators without traditional sponsorships.
Experimenting with different ad formats can improve listener retention and engagement rates.

Companies mentioned in this episode:
Bumper
Captivate
Apple
Spotify
Acast
Douglas
AG1
Buy Me a Coffee
North Bay Echo
Canadaland

Our guest co-hosts this week:
Kattie Laur
Kattie Laur is an award-winning, freelance podcast producer and writer based in Brantford, Ontario. She has a life-long love of public radio, and has been clinging to the podcasting space since 2013. As both a professional and independent podcast creator, Kattie’s insights have her keenly focused on making the Canadian podcasting ecosystem sustainable, equitable and world-renowned. Kattie writes the biweekly newsletter for the Canadian podcasting ecosystem, Pod the North. Pod the North’s regular readers include many media excutives from the likes of CBC Podcasts, Spotify and Apple Podcasts. She is currently also working on her debut podcast, Canardian, in association with her newsletter coming Spring 2024.
Kattie's Website
@podthenorth on Instagram
@PodKatt on X
Kattie on YouTube
Links to interesting things from this episode
PodSummit: Canada's Podcast Event
Funding Opportunities - ISO-BEA
SCOOP: A look at the Canadian podcast sponsorship economy.
Are hyperlocal podcast networks replacing local media?

In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community.
If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!
If you're an independent creator who would like to co-host with us, please let us know by emailing the show! [email protected].
Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.
If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.
The podcast is also available at In & Around Podcasting.

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
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Are Top Podcasters Correct About Podcasting's Biggest Challenges?
September 3, 202451 minEpisode 18
In a recent article on Hollywood Reporter, top podcasters like Rachel Maddow, Bill Simmons, Josh Lindgren and more shared their take on the biggest issues facing podcasting. These included visibility, podcast …
Show notes
In a recent article on Hollywood Reporter, top podcasters like Rachel Maddow, Bill Simmons, Josh Lindgren and more shared their take on the biggest issues facing podcasting. These included visibility, podcast apps, lower advertising, and more.
Join Danny and guest co-host Dan LeFebvre as they dissect the article and review each viewpoint.
Our guest co-host this week: Dan LeFebvre
Host of Based on a True Story, the podcast that compares Hollywood with history.
Dan's Website
@danlefeb on X
Dan on YouTube
Dan's Facebook page
Dan's Facebook group
@basedonatruestorypodcast on Instagram
Links to interesting things from this episode
In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community.
If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!
If you're an independent creator who would like to co-host with us, please let us know by emailing the show! [email protected].
Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.
If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.
The podcast is also available at In & Around Podcasting.

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
Apple Podcasts Now on Android via Web Player!
August 21, 202415 minBonus
Apple Podcasts is now available on the web, opening up the Android market and allowing users to listen on Windows. This is a significant milestone for podcasting as it provides more options for listeners and …
Show notes
Apple Podcasts is now available on the web, opening up the Android market and allowing users to listen on Windows. This is a significant milestone for podcasting as it provides more options for listeners and creators. The web player supports syncing across devices and allows for purchasing subscriptions to creators. However, there are potential risks with unethical marketing techniques and spoofing of download referrals. Overall, this move by Apple is a positive step forward for the industry.
Takeaways
- Apple Podcasts is now accessible on the web, expanding its reach to Android and Windows users.
- The web player supports syncing across devices and allows for purchasing subscriptions to creators.
- This move by Apple is a positive step forward for the podcasting industry, providing more options for listeners and creators.
In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community.
If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!
If you're an independent creator who would like to co-host with us, please let us know by emailing the show! [email protected].
Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.
If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.
The podcast is also available at In & Around Podcasting.

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

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