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From Prototype to Production: How Perk Built a Voice AI Agent That Makes 10,000 Calls a Week

December 4, 2025 · 55 min

Show notes

Guests

  • Steven Payne, Product Manager, Perk
  • Gabriel Stock, Senior Engineering Manager, Perk
  • Philipe Steiff, Senior Software Engineer, Perk

What we cover in this episode

  • How Perk's team identified an AI use case by connecting prior experimentation with a real operational problem
  • Why they chose Make.com for prototyping—and shipped to production without touching backend code
  • The evolution from a single prompt to structured conversation stages (IVR handling, booking confirmation, payment request)
  • How breaking up the agent's task dramatically improved reliability
  • Building two eval systems: classification for success rates and LLM-as-judge for conversational behavior
  • Why the team still listens to calls manually even with automated metrics
  • The challenge of prompt engineering for voice: numbers, booking references, and text-to-speech markup
  • Lessons learned from expanding to German (prompts in native language improve results)
  • How this project uncovered other operational problems they didn't know existed

Resources & Links

  • Perk
  • Make.com – No-code automation platform used for the prototype
  • Twilio – Voice/telephony provider
  • 11 Labs – Text-to-speech provider (used in early experiments)

Chapters

00:00 Introduction to the Team 01:54 Understanding PERK's Mission 02:59 Challenges in Travel Booking 07:27 AI Solutions for Customer Care 09:52 Prototyping with AI and Voice 17:00 Implementing AI in Production 25:51 Learning Through Trial and Error 26:40 Prompting Challenges and Solutions 27:58 Iterating on Prompts and Evaluations 30:08 Scaling and Production Challenges 32:43 Advanced Evaluation Techniques 35:32 Real-World Applications and Success 49:07 Future Directions and Expansion 53:53 Conclusion and Team Reflections

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