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How We Got Here: How Nike Destroyed Itself

November 2, 2026 · 44 min

Show notes

In 2021, Nike was worth five times what it is now.

Then one problem became two… then problems started feeding on each other.

Now it’s a shadow of its former self and athletes have been racing for the exit.

Can it recover? Yes.

Will it ever be the same? Probably not.


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