How Amazon Keeps Prices Low
Show notes
What does it take to keep prices low on hundreds of millions of products? In this episode, Doug sits down with Christa Glenn, Vice President of Pricing and Promotions at Amazon. Christa shares how Amazon's pricing philosophy puts customers first (and profit second), why tenets matter, and how her team prepares for Prime Day. And along the way, Christa and Doug swap stories about the first Prime Day, how they're using AI day to day, and their mutual sock obsession.
(00:00) – Amazon Pricing
(00:55) – Christa’s Amazon Story
(02:57) – Amazon Campus
(06:45) – “Startup” Mentality
(07:33) – Seller Pricing
(10:20) – Amazon’s Pricing Philosophy
(14:30) – Pricing Escalations
(15:23) – Pricing Comparisons
(17:15) – What’s new in pricing?
(18:33) – Garlic Press Tests
(19:18) – Price History Feature
(20:29) – Pricing Tenets
(21:28) – Early Prime Day Memories
(25:00) – Amazon’s First Prime Day
(26:58) – Prime Day Today
(28:00) – Personalized Prime Day
(28:55) – Socks! and Other Deals
(30:23) – Flip the Script: Experimenting with AI
(31:55) – AI as a “Mentor”
(33:24) – AI Analyzing Email
(34:47) – Importance of Pricing at Amazon
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