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Magic Markets #298: Did Google break Reddit (and the internet)?

November 4, 2026 · 16 min

Show notes

The internet has changed. A lot.

Those AI citations? They aren't leading to clicks, at least not according to Reddit CEO Steven Huffman. For Reddit, this is a huge problem. The company claims to make 80% of its money from logged in and app users, but it's still a serious risk if the top of the funnel is broken.

Over at Alphabet, the claim is that Google's Search business is doing just fine. The numbers seem to be back it up for now at least.

But are AI overviews breaking the internet?

What does this mean for Reddit?

And frankly, what does it mean for Alphabet's valuation as well?

In this show:

00:00 Intro

00:46 Reddit CEO Steven Huffman on how the internet has changed

02:30 Alphabet’s Search revenue and AI citations

05:19 Does Reddit actually make money?

06:22 Reddit’s shift to logged in and app users

08:46 Reddit drops 30% - but what did the financial results say?

10:36 Alphabet’s valuation and latest financials

15:42 Amazon in Magic Markets Premium

16:04 Closing thoughts

Get in touch:

Disclaimer: This podcast is for informational purposes only and does not constitute financial or investment advice. Please speak to your personal financial advisor.

Music by AtlasAudio from Pixabay

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