#57: Will Frith Solves Terroir & Other Lessons From Vietnam
Show notes
You cannot utter a sentence about Vietnam specialty coffee without including the name Will Frith.
In this new episode we talk about:
- Will’s journey from a coffee purist to being more reasonable
- Meeting people where they are
- The importance of a middle class to support a new coffee category
- Will’s rule of thumb for cheap coffee
- What he drinks in the morning
- Being careful to not bring a western mindset to Vietnam
- French occuption and the resulting mash-up culture
RESOURCES
Inquiries about coffee samples or future Fermentation Training Camps: [email protected]
Vietnam: A New Vocabulary Video
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Cover Art by: Nick Hafner
Into song: Elijah Bisbee