Marketing ATM
- Episodes
- 54
- Released
- every two weeks
- Latest episode
- Nov 9, 2026
About the podcast
Marketing ATM is your go-to podcast for growth tips, trends, marketing ideas & industry secrets.
Episodes 54
Lore, Mess & Millennial Nostalgia
My cohost today is Beth Wilson of Saint Jack! We're talking Prada's animated campaign, Jennifer Lawrence's haircare brand, Tsu Lang Yor's residency, productivity, post-purchase psychology hacks and how to build …
Show notes
My cohost today is Beth Wilson of Saint Jack! We're talking Prada's animated campaign, Jennifer Lawrence's haircare brand, Tsu Lang Yor's residency, productivity, post-purchase psychology hacks and how to build LORE into your brand world.
Resources mentioned in this episode:
- Wellcopymax on Instagram
- Seconds App for time tracking
- Sneaky Link
- Fenton & Fenton x The Wolf Gang
- EverCircle
- Saint Jack's Brush Friday
This episode is brought to you by Omnisend - enjoy 30% off with my code JESS click here
See omnystudio.com/listener for privacy information.
Kim Cattrall, Granola Series & Working with Talent
We're talking all things creators and talent in today's episode because my fabulous friend Anna Porter is on the show! From Victoria's Secret's 2026 show, to B2B celebrity endorsements, equity stakes and …
Show notes
We're talking all things creators and talent in today's episode because my fabulous friend Anna Porter is on the show! From Victoria's Secret's 2026 show, to B2B celebrity endorsements, equity stakes and granola - we've got you covered with some cool marketing ideas.
Resources mentioned in this episode:
This episode is brought to you by Omnisend - enjoy 30% off with my code JESS click here
See omnystudio.com/listener for privacy information.
Asian Dads, Unicorns & A Content Goldmine
What happens when an Asian Dad character is tasked in growing an app? Or, if you sprint 90 content experiments with a jarring hook? I'm joined by the fabulous Viv Conway of Girls Get Off to chat through a bunch …
Show notes
What happens when an Asian Dad character is tasked in growing an app? Or, if you sprint 90 content experiments with a jarring hook? I'm joined by the fabulous Viv Conway of Girls Get Off to chat through a bunch of marketing genius - especially organic content as a funnel.
Mentioned in this epiosde:
- Cluely x RemyZeee
- Hommey Dare to Entertain
- COPINI Beauty
- Budgy Smuggler
- Dispute Buddy
- Unicorn Cart
- Get A Grip
- Claude Code
- La Mi Wi - (for the frill seekers!)
See omnystudio.com/listener for privacy information.
Shower Thoughts, Pronunciation Merch & A Love Affair with Art
Welcome to season 4! I'm joined by the fabulous Meagan Pate of Three Warriors & Straand, and we're talking everything from luxury brand tactics to beauty devices, shower thoughts and profitability dashboards …
Show notes
Welcome to season 4! I'm joined by the fabulous Meagan Pate of Three Warriors & Straand, and we're talking everything from luxury brand tactics to beauty devices, shower thoughts and profitability dashboards.
Resources mentioned in this episode:
- Storehero
- Cherub
- FaceGym
- Smalls for Cats
- Filtered Beauty - use JESS15 for a discount!
- APPLY FOR CRUEL SUMMER
See omnystudio.com/listener for privacy information.
Residencies, White Lies & *Actually Decent* Ai Ads
I'm joined by my brilliant friend Bonnie Borland to talk about the new Instagram algorithm, how Kylie Minogue is everywhere right now and how brands like Breville & Maison Balzac have mastered the residency …
Show notes
I'm joined by my brilliant friend Bonnie Borland to talk about the new Instagram algorithm, how Kylie Minogue is everywhere right now and how brands like Breville & Maison Balzac have mastered the residency collab. We talk about cool PR boxes, Ai campaigns that had me at hello AND how to change the perception of your brand in market, too. This one is very juicy!
Resources mentioned in this episode:- WeTransfer
- TRYBE
- Asana
- Oblist Ai Video Campaign
- Designed by Karo
- Compartmento Drawer Organisers
- The Whitening Co NZ
- APPLY FOR CRUEL SUMMER
See omnystudio.com/listener for privacy information.
The Starbucks Employee Goldmine, Little Piggies & Gifted Collabs
An activewear brand has shut down & no one is mad :S. We're talking threads, ai slop, the new IG logo, Starbucks' employee influencer program. Resources mentioned in this episode: Microsoft clarity shopify app …
Show notes
An activewear brand has shut down & no one is mad :S. We're talking threads, ai slop, the new IG logo, Starbucks' employee influencer program.
Resources mentioned in this episode:
- Microsoft clarity shopify app
- Shopify Roll outs
- Sam Served (because we're little piggies)
- Dear Romeo
- MCo Beauty x Cadbury
- MODASH what creators think about gifted collabs
- 50% off Hashtag Gifted
- APPLY FOR CRUEL SUMMER
See omnystudio.com/listener for privacy information.
Free Pizza, Gateway Drugs and Bed Panda's
How bad do you want good? That's the question on everyones lips after Pizza Hut chose their vague one-liner. Resources mentioned in this episode: Selling Salons By Sid Milled.com Anaita’s Founder-Led Content …
Show notes
How bad do you want good? That's the question on everyones lips after Pizza Hut chose their vague one-liner.
Resources mentioned in this episode:
- Selling Salons
- By Sid
- Milled.com
- Anaita’s Founder-Led Content Webinar
- Bed Threads Journal
- Fayla Sleepwear
See omnystudio.com/listener for privacy information.
Ai Employees, Grandmas & 2.86x Your Conversion
We are reporting on Betts & General Pants, but we've got some cool ideas for how these brands could rise from the ashes! We're talking grandma's, fake clubs in the French Riviera, Ai team members and so much …
Show notes
We are reporting on Betts & General Pants, but we've got some cool ideas for how these brands could rise from the ashes! We're talking grandma's, fake clubs in the French Riviera, Ai team members and so much more. It's boring without you! ;)
Resources mentioned in this episode:
See omnystudio.com/listener for privacy information.
Liquidation, Cannes Lions & Insane Ways to Leverage your Orbit
Okay, we are ridiculousy excited for this episode - we have some incredible marketing tips for you! Resources mentioned in this episode: Outersignal Creative Converters Tool Abi Marvel's Hotel Room CHUUG video …
Show notes
Okay, we are ridiculousy excited for this episode - we have some incredible marketing tips for you!
Resources mentioned in this episode:
APPLY FOR CRUEL SUMMER HERE >>>
See omnystudio.com/listener for privacy information.
Winbacks, Mail Clubs & $4million in One Hour
Are we just super attuned to ai scripts, or is the regular consumer unaware? In this episode, we've got a tonne of tips & tricks, as well as marketing news from around the web. We're talking about a free hotel …
Show notes
Are we just super attuned to ai scripts, or is the regular consumer unaware? In this episode, we've got a tonne of tips & tricks, as well as marketing news from around the web. We're talking about a free hotel for artists, analogue ideas, winback email campaigns and Muscle Republic's $4m in 1hr
Resources mentioned in this episode:
- Muscle Republic's $4m in 1 hour
- FORUM
- Harris farm is delivering through Amazon
- Teleprompter within Edits app
- Tolstoy Live Chat
- Dairy Boy Animal Campaign
- Day Seven Bread Bag
- KOTN
- Felix Toohey Sandwich Box Resume
- Hot Cakes Club
- Dear You
- Little Sohls
See omnystudio.com/listener for privacy information.
Gym Bullies, Brand Cinema & Doubling Your AOV
This episode is brought to you by ENJO - the smarter way to clean your home (without chemicals!) Enjoy 10% off using ATM10 at checkout Resources & brands mentioned in this episode: Suave Activewear Meadow Lane …
Show notes
This episode is brought to you by ENJO - the smarter way to clean your home (without chemicals!) Enjoy 10% off using ATM10 at checkout
Resources & brands mentioned in this episode:
- Suave Activewear
- Meadow Lane Board of Director meeting
- KLOAK
- Claude Cowork
- ChouChou Intimates x Elena Tea
- Partnerships in a Pinch
- Wedded Wonderland
- Saint Jack
- Ficifolia
- Tub Club
- Creative Cafe Company
- Georgina Venzin - Cafe Creator
- APPLY FOR CRUEL SUMMER 🌶️
See omnystudio.com/listener for privacy information.
Coachella, Collabs Black Ops Budgets
Welcome back! We're talking Coachella, Collabs and QVC going bust - amidst our usual hot takes, tips and tactical pointers. Sheerlux have opted for ai Avatar team members, GAP have reported record profits …
Show notes
Welcome back! We're talking Coachella, Collabs and QVC going bust - amidst our usual hot takes, tips and tactical pointers. Sheerlux have opted for ai Avatar team members, GAP have reported record profits, there's art everywhere & a black ops budget is something you should think about...
Resources mentioned in this episode:
See omnystudio.com/listener for privacy information.
A $5m Day, Public Teardowns & Magic Layers
Alix Earle banked $5m USD on her first day of launch, so how can you borrow from her campaign? Instagram have launched affiliate links, and what's the deal with the Daily Tele's teardown of Raquel Bouris? We're …
Show notes
Alix Earle banked $5m USD on her first day of launch, so how can you borrow from her campaign? Instagram have launched affiliate links, and what's the deal with the Daily Tele's teardown of Raquel Bouris? We're unpacking the usual mix of marketing headlines, tech tips and strategies to help your brand grow.
This episode is brought to you by Sante Glow, for healthy, radiant skin. Use ATM10 for 10% off!
Resources mentioned in this episode
See omnystudio.com/listener for privacy information.
Popup Overhauls, Hot Jam & a 79 Year Old TikTok Legend
We're back! If personal branding is on your mind, this is a great episode for you. We've got a tonne of examples and ideas to get you started, tips you can implement straight away - with a bit of chilli jam …
Show notes
We're back! If personal branding is on your mind, this is a great episode for you. We've got a tonne of examples and ideas to get you started, tips you can implement straight away - with a bit of chilli jam thrown in.
Resources mentioned in this episode:
- Vaseline Winter Trip
- Wispr Flow
- Instant ai predictive opt in
- Yvonne Lafleur
- John @jayhoovy cofounder of stan store
- Cadence Drinks
- Delilah's Deli
- CRUEL SUMMER APPLICATION
See omnystudio.com/listener for privacy information.
Hot lifeguards, Immortals and a Big Week for Radio
Welcome back! We're talking shock jocks, shock value and shock reveals (and, incredibly, wedgies). A few of the resources we mentioned: Apply for Cruel Summer Metricool Claude Cowork PANACHE Brooklyn Fredgies …
Show notes
Welcome back! We're talking shock jocks, shock value and shock reveals (and, incredibly, wedgies).
A few of the resources we mentioned:
- Apply for Cruel Summer
- Metricool
- Claude Cowork
- PANACHE Brooklyn
- Fredgies
- Staje Supplements
- Kidhy
- Hero Packaging
- No.2 Drops
- Follow Jess and Anaita on Instagram: @jessruhfus @sellanythingonline
See omnystudio.com/listener for privacy information.
Tanning Gummies, IG Tips & The Worst AI We've Ever Seen
What an episode! Yes, a poor butcher got a wax. We're talking about the worst AI video we have ever seen from a brand (*cough* Jeanswest *cough*). Rhode x Mecca, expired products, e-signatures, tanning gummies …
Show notes
What an episode! Yes, a poor butcher got a wax. We're talking about the worst AI video we have ever seen from a brand (*cough* Jeanswest *cough*). Rhode x Mecca, expired products, e-signatures, tanning gummies and some great Instagram growth and engagement tips from the front line.
Brands & resources mentioned:
See omnystudio.com/listener for privacy information.
Melon Balls, Gifting & Popup Mystery Freezers 💣
So, who really won the Australian Open? (Pssst it was a brand of course!) In this episode we talk about all the brands getting our attention around the Aus Open, social listening tools, the power of free …
Show notes
So, who really won the Australian Open? (Pssst it was a brand of course!)
In this episode we talk about all the brands getting our attention around the Aus Open, social listening tools, the power of free products, expert opinions in media, catalogue ads on meta and best of all? A delish frozen dessert that we're shamelessly asking for samples of our own!
Brands and resources mentioned:
- Mecca's AO Activation
- Waterdrop
- Ralph Lauren
- Lune Croissants
- Nike
- Archive
- HotSource
- Bared Footwear
- Bomberry
See omnystudio.com/listener for privacy information.
Fake Zoom, Fast Ads & Good JUJU
Thinking of 'building in public'? This episode dives into what makes this social media craze actually work for your business. We're talking Labubus, Bunnings bears, Aldi minis and JUJU's - unpacking the novelty …
Show notes
Thinking of 'building in public'? This episode dives into what makes this social media craze actually work for your business. We're talking Labubus, Bunnings bears, Aldi minis and JUJU's - unpacking the novelty of mystery collectibles and whether this is dead. We sip cold brew & analyse a website, we share the 'levels' of community building, some hilarious guerrilla marketing examples &, as usual, killer tech tools to help your brand grow.
A few of the resources mentioned in this episode:
- Butter Girl & SULT
- CJ Hendry
- Canva to Meta ad integration
- Order Editing
- Marty Supreme
- Sippi Soda Co
- Miranda Shanahan's Community Levels
- Brimm
See omnystudio.com/listener for privacy information.
A $335k Popup, Sendle's Downfall & Million Dollar Months
SEASON 3! We're back. So much to discuss, including a Westfield popup breakdown from Ice Glow, Sendle abruptly closing doors and an Aussie small business who has achieved whopping 7-figure months in under 6 …
Show notes
SEASON 3! We're back. So much to discuss, including a Westfield popup breakdown from Ice Glow, Sendle abruptly closing doors and an Aussie small business who has achieved whopping 7-figure months in under 6 months in business (insane).
Resources mentioned in this epiosde
See omnystudio.com/listener for privacy information.
A $96m Vent, Dance Breaks & How To Be Funny
Welcome to our LAST EPISODE FOR 2025!!! We are covering everything from Henry Cavill to Robert Irwin (we had to squeeze them into the show somehow). A few of the resources & brands mentioned in this episode …
Show notes
Welcome to our LAST EPISODE FOR 2025!!! We are covering everything from Henry Cavill to Robert Irwin (we had to squeeze them into the show somehow). A few of the resources & brands mentioned in this episode:
- Bethenny Frankel x Loreal
- Sophie Monk x Yellowtail at Showpo
- BOM's $96.5million website
- Go-To retires Gro-To
- Hommey's Dance Content
- Squoosh
- Carla Ai
- Daphne
- Giggly Squad
- MYER ONE Loyalty & JD Sports
- The Hunger Games but Better
- TheoryofKhaos How to be Funny
- No.22 Home
See omnystudio.com/listener for privacy information.
TikTok Awards, Chargebacks, Apologies & Invisible Ink [BUMPER EP]
A bumper episode to make up for the fact we skipped a week or two! We're talking about Black Friday, the TikTok awards & [as usual] a whole lot of tips, tricks & tools to help your brand grow. Resources & …
Show notes
A bumper episode to make up for the fact we skipped a week or two! We're talking about Black Friday, the TikTok awards & [as usual] a whole lot of tips, tricks & tools to help your brand grow.
Resources & brands mentioned in this ep:
- Chargeflow
- Pomelli
- Adam Sullivan | Evidence Based Training
- Kitchen Warehouse Bake Friday
- Sare Store
- Rattle Style
- Proud Poppy
- Lullaby Club
- LSKD
See omnystudio.com/listener for privacy information.
Buttons, AI Checkouts, Debt & Barbie Yoghurt World 🎀
We're almost at the end of season 2!! Here are some resources from this episode: Great Wrap's $39m in debt Porsche & Pilates Voicemail Hack Chatgpt & Shopify's Integration: Merchant Application Form Button …
Show notes
We're almost at the end of season 2!! Here are some resources from this episode:
- Great Wrap's $39m in debt
- Porsche & Pilates
- Voicemail Hack
- Chatgpt & Shopify's Integration: Merchant Application Form
- Button Amsterdam
- Francesca Jewellery
- Sinchies
See omnystudio.com/listener for privacy information.
Losing $13 million, AI Jingles & Butter Momentum
We're back! Fresh from Europe & Tasmania, we have a million & one insights to share. Resources mentioned in this episode: Humble Brags Retreat Carted's closure JL Patisserie Butter Girl Sora AI Suno AI MXstore …
Show notes
We're back! Fresh from Europe & Tasmania, we have a million & one insights to share. Resources mentioned in this episode:
Loved the ep? Leave us a review!
Or better yet? Buy from our brands Hero Packaging & No.2 Drops ;)
See omnystudio.com/listener for privacy information.
Reddit's $425m Q2, Points Partners & F*ck Oatly
Resources we mentioned in this episode: Velocity's 1 point store Milanote Air.Inc Oatly Aldi / Aldeh Reddit Kove & Co See omnystudio.com/listener for privacy information.
SPF Drama, Polaroids & Pitch Slaps 👋
Resources we mentioned in this episode: Ultraviolette | Naked Sundays | Cancer Council & Choice Pitchslap.me TikTok Smart Ads Clutch Glue | Annabel Hay Baked in Space Maison Appret No.2 Toilet Drops Hero …
Show notes
Resources we mentioned in this episode:
- Ultraviolette | Naked Sundays | Cancer Council & Choice
- Pitchslap.me
- TikTok Smart Ads
- Clutch Glue | Annabel Hay
- Baked in Space
- Maison Appret
- No.2 Toilet Drops
- Hero Packaging
See omnystudio.com/listener for privacy information.
Glitter Freckles, Ads Tips & Freestyle Dance Teachers
Our top ranking episodes so far: Viral, Ugly, Private & Sexual Wellness Brands Building in Public, Controversy & the King of Phones Bold Awakenings, $25million & Recipe for Success Resources we mentioned in …
Show notes
Our top ranking episodes so far:
- Viral, Ugly, Private & Sexual Wellness Brands
- Building in Public, Controversy & the King of Phones
- Bold Awakenings, $25million & Recipe for Success
Resources we mentioned in this episode:
- Lacoste Leaf Artist
- Jaipur Rugs
- Hinge No Ordinary Love
- Shopify's Sidekick
- Chatgpt for CSS
- FazeIt
- Happy Hairbrush
- DJ Mashden Kutcher
- Ads Tips
- Bored George
See omnystudio.com/listener for privacy information.
July $, Goats & Text Us For A 🌶️ROAS
Resources mentioned in this episode: Aftersell App (Shopify) Rekover Ai Peppr Beauty Happy Hairbrush Neon Goat See omnystudio.com/listener for privacy information.
Rejection Therapy, Insane Valuations & Mascara Graveyards
Resources we mentioned in this episode: Touchland's $880million Exit Anaita's 7 day content challenge NZ Cheap Cars Daydream David Microsoft Clarity & Hotjar Appstle & Recharge (for subscriptions) Underlash See …
Show notes
Resources we mentioned in this episode:
- Touchland's $880million Exit
- Anaita's 7 day content challenge
- NZ Cheap Cars
- Daydream David
- Microsoft Clarity & Hotjar
- Appstle & Recharge (for subscriptions)
- Underlash
See omnystudio.com/listener for privacy information.
Butter, Private Jets & Trés Magnific Capsule Wardrobe!
We're back! Kicking off with some commentary on the Bezos wedding & poor PR choices made by celebrities (because celebrity impact on brand is HUGE & they're brands themselves) Magnific AI Whatsapp stories …
Show notes
We're back! Kicking off with some commentary on the Bezos wedding & poor PR choices made by celebrities (because celebrity impact on brand is HUGE & they're brands themselves)
- Magnific AI
- Whatsapp stories sticker
- Kerry Gold Butter
- Ashley Raso Capsule WD
- Cinch Skin
See omnystudio.com/listener for privacy information.
Sour Milk, Spritz & An Influencer's Impact on Growth
Check out some of the resources mentioned in this episode: Traakr Pippit.ai Sourmilk Sky Bailey - Email Marketing Ecoy VideoAsk TYB Loco Love Chocolate See omnystudio.com/listener for privacy information.
These are the latest 40 of 54 episodes. You’ll find older episodes in the podcast’s feed.
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