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What it’s really like to win the lottery

November 9, 2026 · 29 min

Show notes

What happens when someone wins the lottery? 

Financial planner Matt Pitcher shares his lessons from a decade working with lotto winners. 

He reveals how sudden wealth can unbalance life but also create profound meaning. 

Listen to uncover the psychology behind money and happiness. 

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Matt’s website: https://www.mattpitcher.co.uk/

Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults

Subscribe to my newsletter: https://www.nudgepodcast.com/mailing-list 

Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/  

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Today’s sources: 

Agarwal, S., Mikhed, V., & Scholnick, B. (2020). Peers’ income and financial distress: Evidence from lottery winners and neighboring bankruptcies. The Review of Financial Studies, 33(1), 433–472.

Brickman, P., Coates, D., & Janoff-Bulman, R. (1978). Lottery winners and accident victims: Is happiness relative? Journal of Personality and Social Psychology, 36(8), 917–927.

Holmes, C. (2022). Happier hour: How to beat distraction, expand your time, and focus on what matters most. Gallery Books.

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