Dirk Schönberger
Show notes
In the latest episode of one.voice, Fabian sits down with Dirk Schönberger, Designer and Chief Brand Officer of MCM and VETSAK.
Together, they explore the intersection of streetwear and high fashion, the evolution of the fashion industry, and why so many brand collaborations today have become overused and lost their meaning.
They also discuss the iconic legacy of MCM, worn by global stars like Beyoncé, Dirk’s vision for the brand’s future, and the question of how far a brand can move beyond its roots as it evolves into a lifestyle label.
The conversation is in German.
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