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Ecommerce Therapy: 3 Nine-Figure Operators on Focus & Passion

September 9, 2026 · 56 min

Show notes

“I’ve always hated it. This year I made the decision to shut it down.”

Can three nine-figure CEOs open up about their priorities, passions, and doubts?

Sean Frank (CEO, Ridge), Matt Bertulli (CEO, Pela Case & Lomi), and Mike Beckham (CEO, Simple Modern) sit down for an honest conversation about the pressure of scaling ecommerce brands. They cover decision making, staying passionate, and the whiplash of growing fast.

Mike explains why organizations drift toward safe tasks instead of high impact work. Sean recalls shutting down a profitable business line while questioning his passion. Matt contrasts the rhythm of running a bigger company with the grind of building Winks from zero. Same stage of success, but three completely different struggles.

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