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Why Knowing What to Eat Isn't Enough | Brian Ruby - E243

September 18, 2026 · 1 h 35 min

Show notes

Welcome to Protecting Your Nest with Dr. Tony Hampton.

Brian Ruby is the founder of Medifoodz, a company focused on making therapeutic ketogenic nutrition more practical, accessible, and sustainable. Through Medifoodz's Glyvance program, Ruby is combining chef-prepared ketogenic meals with continuous glucose monitoring, digital support, and clinician oversight to help patients translate metabolic health science into everyday life. His work centers on one of the biggest challenges in nutrition-based care: not simply knowing what to eat, but making it easier to consistently eat that way.

In this discussion, Dr. Tony and Brian talk about:

  • (00:00) Introducing Brian Ruby
  • (04:35) Managing vs. Treating disease and the harm done by the 'sick care' system
  • (12:00) How Brian's experience as a pilot has informed and impacted his entrepreneurial endeavors in the health and nutrition space
  • (22:17) How Brian Ruby is helping people stick to their diet and health goals with Glyvance
  • (33:34) How Brian strikes a balances taste, affordability, and top tier, clean ingredients in Glyvance foods
  • (41:18) Brian's research on the effectiveness of the Glyvance meal program
  • (57:37) Ketosis and carb restriction
  • (01:06:22) How health coaching factors into the Glyvance meal program
  • (01:13:05) The cost of Glyvance
  • (01:23:34) Outro

Thank you for listening to Protecting Your Nest. For additional resources and information, please see the links below.

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All episodes of Protecting Your NEST with Dr. Tony Hampton

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