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Is James Smith's Business Advice For You?

April 27, 2026 · 42 min

Show notes

This week, Dan tries to manage a lingering cough while Tom enters the circle of hell known as London house hunting.
From useless estate agents to the controversial "gravy crumpet" video that’s dividing the internet, we cover the weird and the wonderful before diving into the serious business of coaching.
Tom breaks down the rise of "Runna" culture explaining why an app will never replace a coach who understands lactate thresholds and heart rate zones, and how you can program for running without a formal "qualification.
Then, Dan goes on a massive rant about personal branding after a call with a coach who was told not to share their life.
We call out the "James Smith advice" that’s leaving PTs with 50k followers and zero clients.

0:00 Introduction and Golf Stories
5:37 The Frustrations of House Searching and Estate Agents
11:05 Reacting to the Viral Crumpet and Gravy Video
15:18 British Food Favourites and Topping Debates 18:05 Summer Running Trends and Coach Opportunities
19:20 Reviewing the Runna App vs. Personal Coaching
20:45 How to Program Running for Clients and Groups
28:26 The Importance of Personal Branding for Fitness Coaches
40:12 Recommendation: Exploring Substack for Fitness Content

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