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Don't write it down

July 15, 2026 · 22 min

Show notes

Customer feedback is valuable, but not all of it deserves a spot on your to-do list. In this episode, Jason Fried and David Heinemeier Hansson revisit a chapter from their book REWORK, sharing how 37signals filters feedback, why roadmaps can do more harm than good, and what happens when companies let fear drive their product decisions.

Key Takeaways

  • 00:40 – Why writing down every customer request can work against you
  • 03:08 – Handling feedback on the technical and open source side
  • 07:37 – Why 37signals doesn't really use time specific roadmaps
  • 09:54 – How vague promises set customers up for disappointment
  • 13:33 – Avoiding promised feature regret
  • 16:10 – Don't let the fear of losing customers steer your decisions
  • 19:29 – Resisting the pressure to just "do something”

Links and Resources

All episodes of REWORK

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