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One market, 1.4 billion shoppers

November 5, 2026 · 29 min

Show notes

Fresh watermelons in Chinese markets practically all year round are just the beginning. Behind that year-round produce sits a much larger experiment in connecting 1.4 billion consumers and producers into one seamless national market. As global businesses gather in Shanghai for the ninth CIIE this week, the focus turns to what a unified national market actually means on the ground and who stands to gain from it. On the show: Steve, Fei Fei & Yushan

All episodes of Round Table China

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