Badminton's shuttlecock shake-up
Show notes
Badminton players in China are finally catching a break after two years of steep price increases. Cheaper raw materials and synthetic shuttlecocks squeezing the feather market are quietly reshaping the industry. Casual players welcome the lower prices, while premium brands go their own way. What's really driving the change, and where does the shuttlecock industry go next? On the show: Steve, Yushun & Xingyu