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Danielle Hawley: The Client Isn’t the Enemy | Sharp Elbows, Team Trust, and Leading at Uber

November 11, 2025 · 40 min

Show notes

Emmy-winning creative leader Danielle Hawley, Global Head of Creative and Brand at Uber, joins hosts Gully Flowers and Kerrie Finch to talk about leadership, trust, and creative evolution.

From redefining Uber’s global voice to mentoring women in a male-dominated industry, Danielle shares how earning respect starts with generosity, not ego. She reflects on lessons from Microsoft’s Iron Man prosthetic project, how collaboration built her confidence, and why the best creative relationships begin with trust.

In this episode:

  • How great clients make great work

  • What “sharp elbows” teach you early in your career

  • When to lead with empathy instead of ego

  • The creative culture shift inside Uber

  • What it takes to build respect in tech and advertising


All episodes of Second Wind by AKA

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