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Wisdom of the Crowd

September 24, 2026 · 1 h 12 min

Show notes

A week after Sound, Light & Frequency released the mysterious drawing Bryce Zabel and Brent Friedman have spent years calling “the Formula,” the reaction has been immediate, intense and far larger than they expected. The image—drawn for them in 1996 by the man who called himself J.C. and claimed to be from the Office of Naval Intelligence—has now escaped into the wild. Listeners, researchers, podcasters, skeptics and experiencers have begun comparing it to older systems of consciousness, tracing possible historical sources and raising new questions about what J.C. may actually have been trying to tell them. 

That was always the point of releasing it. Bryce and Brent have called Sound, Light & Frequency an active investigation from the beginning, and now the investigation has expanded beyond the two of them. In “Wisdom of the Crowd,” they open the file wider, bringing in the audience, fellow podcasters and outside researchers—not to declare the mystery solved, but to examine what has emerged since the Formula became public and to follow the new leads wherever they go. The reveal was not the end of the story. It may have been the beginning of a much larger one. 

To learn more: www.SoundLightFrequency.com

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