The One-Show Wonders
Show notes
This week Tom Webster goes down a rabbit hole in The Podcast Landscape data to find out who consumes exactly one podcast genre, and why that group grew from 12% to 16% of monthly consumers in a year while the genre table barely moved. Tom gets into:
- Why Comedy, Political Talk, and Celebrity Interviews all slipped, and where those points went
- Who the one-genre consumer is: older than the stereotype, newer to podcasting, and likely to have found their one favorite show on YouTube or Facebook
- How video platforms and Spotify drove the growth, and why discovery routes that run through other podcasts are missing for these listeners
- What it means for hosts and publishers who hope to hand an audience a second show