SportsPro Podcast
- Episodes
- 527
- Released
- weekly
- Latest episode
- Nov 12, 2026
About the podcast
Join SportsPro writers and guests for comment, insight and analysis on the matters of the moment in the global sports industry.
Episodes 527
Ligue 1 rights twist, LIV Golf winds down and Milan’s €650m naming rights deal
Two years after launching its own streaming platform, Ligue 1 is taking its domestic rights back to market. After speaking with LFP Media chief executive Olivier Bramly, Steve McCaskill returns to the pod to …
Show notes
Two years after launching its own streaming platform, Ligue 1 is taking its domestic rights back to market. After speaking with LFP Media chief executive Olivier Bramly, Steve McCaskill returns to the pod to explain why the French soccer league has brought its planned tender forward and what options are on the table for potential suitors.
Meanwhile, with the WTA Finals in full swing in Indian Wells, Steve and Sam Carp also discuss the women's tennis tour's ambitions to create a "Super Bowl of women's sports" after taking back control of its flagship annual tournament.
Elsewhere, the pair cover the news that LIV Golf will wind down, a big step for Hyrox's Olympic ambitions and Inter and AC Milan's record-breaking stadium naming rights deal.
'IN THEIR OWN WORDS' with Amy Hunt
Some of the most compelling stories in sport are told by those at the centre of the action. Welcome to 'In their own words', a podcast series from Meta and SportsPro, featuring athletes who are redefining …
Show notes
Some of the most compelling stories in sport are told by those at the centre of the action.
Welcome to 'In their own words', a podcast series from Meta and SportsPro, featuring athletes who are redefining storytelling through creative and authentic content on social media.
In our first episode, British sprinter and four-time European champion Amy Hunt joins SportsPro's Chris Stone and Meta's Will Pithers to discuss how she's building a personal brand that goes far beyond the track.
From turning sporting success into social media engagement to finding her creative voice, working with brands and inspiring the next generation of female athletes, Amy shares how she's taking control of her own story.
'In their own words' is part of an ongoing collaboration between Meta and SportsPro that aims to spotlight exceptional athlete storytelling and follows the recent launch of the Meta x SportsPro Athlete Honours, a new platform for recognising the creativity, innovation and craft behind standout content across ten award categories.
View the 2026 winners and honourable mentions 👉 https://www.sportspro.com/projects/meta-athlete-honours
What ticketing tells us about modern F1 fans and the new race weekend experience
In 2025, fans in 160 countries bought tickets to an F1 Grand Prix, a 42 per cent increase from six years ago, according to data from Viagogo.With the sport enjoying an unprecedented wave of global popularity …
Show notes
In 2025, fans in 160 countries bought tickets to an F1 Grand Prix, a 42 per cent increase from six years ago, according to data from Viagogo.
With the sport enjoying an unprecedented wave of global popularity, Viagogo senses an opportunity to stimulate and serve even greater demand for tickets.
Shaun Stewart, vice president of open distribution at Viagogo, explains how innovative ticketing strategies and global demand are reshaping the way fans interact with F1.
Why Aryna Sabalenka is the world’s most marketable athlete of 2026
Who are the most marketable athletes in the world? Which sports stars are hot property right now? And who has already reached their commercial ceiling? In this special edition of the SportsPro Podcast, Michael …
Show notes
Who are the most marketable athletes in the world? Which sports stars are hot property right now? And who has already reached their commercial ceiling?
In this special edition of the SportsPro Podcast, Michael Long and Katie Preston join Sam Carp to unpack the 17th annual list of the world’s 50 Most Marketable Athletes, powered by NorthStar Solutions Group.
On the back of 12 months that included the Milan Cortina Winter Olympics and a Fifa World Cup, the trio run through the top ten before picking out the biggest storylines from this year’s ranking.
And as the concept of athlete marketability continues to evolve, NorthStar founder, president and CEO Chris Collins dials in to explain how the methodology behind the list has developed.
Download the expanded top 150 and more from this year’s ranking at: https://www.sportspro.com/projects/50-most-marketable/
F1 heads to Rwanda and the World Cup heads to Netflix
Formula One has confirmed a long-awaited return to Africa, with a ten-year deal to stage a race in Rwanda from the early 2030s.BlackBook Motorsport editor Cian Brittle joins the show to break down what we do …
Show notes
Formula One has confirmed a long-awaited return to Africa, with a ten-year deal to stage a race in Rwanda from the early 2030s.
BlackBook Motorsport editor Cian Brittle joins the show to break down what we do and don’t know about the African Grand Prix so far, why the series is so keen to race on the continent, and some of the concerns surrounding the deal.
Later in the show, SportsPro editor Steve McCaskill dials in from Sportel Monaco to dig into Netflix's move for Fifa World Cup rights in Spain and Andorra and what it says about the streamer's sporting ambitions. There’s also time to discuss Uefa's decision to hand its national team rights to Relevent, and how the agency is becoming increasingly influential in the commercialisation of European football.
“We’ve increasingly had to say no”: UK Sport’s Esther Britten on bidding for major events
Few people know the business of event hosting quite like Esther Britten. As UK Sport's deputy director and head of major events and external affairs, Britten has overseen more than 100 major international …
Show notes
Few people know the business of event hosting quite like Esther Britten. As UK Sport's deputy director and head of major events and external affairs, Britten has overseen more than 100 major international sporting events and plays a key role in deciding which ones the country should bid for.
SportsPro head of editorial Sam Carp sat down with Britten at the SportAccord Forum in Lausanne to discuss how UK Sport's hosting strategy has evolved over the last two decades, and how it now assesses which events are the right fit for the nation.
There was also time for an update on a potential bid to bring the Olympics and Paralympics to the north of England in the 2040s, reflections on the race for the 2029 World Athletics Championships, a look ahead to Euro 2028 and the prospect of hosting the 2035 Fifa Women's World Cup.
On's tech chief talks AI agents, the Mbappé launch and building for scale
Since its launch in 2010, On has grown from a Swiss running startup into one of the world's fastest-growing sportswear brands. The company generates more than CHF 3 billion in revenue, has nearly 100 stores …
Show notes
Since its launch in 2010, On has grown from a Swiss running startup into one of the world's fastest-growing sportswear brands. The company generates more than CHF 3 billion in revenue, has nearly 100 stores worldwide and recently announced a move into football with France and Real Madrid star Kylian Mbappé.
It's impossible to talk about that growth story without mentioning technology. And in this episode of the SportsPro Podcast, Sam Carp sits down with On's CTO Narek Verdian to discuss how his team supports the business, what expanding into football means behind the scenes, and what he learned from working on the brand's Regent Street shop floor.
Recorded at the London Stadium during SportsPro AI + Tech, the pair also cover where AI is making a genuine impact across the business, Verdian's frustration at how the tech is being adopted, and how AI agents helped On complete a project expected to take two years in a fraction of the time.
What Mbappe’s shock On deal says about the future of athlete endorsement
Kylian Mbappe stunned soccer last week by announcing that he was ending his 20-year partnership with Nike to become the face of Swiss sportswear brand On’s move into the sport.This week, Steve McCaskill dials …
Show notes
Kylian Mbappe stunned soccer last week by announcing that he was ending his 20-year partnership with Nike to become the face of Swiss sportswear brand On’s move into the sport.
This week, Steve McCaskill dials in from New York to join Sam Carp to unpack why the France and Real Madrid star made the switch, how the reported equity component could benefit both sides and what this deal says about the trajectory of On and Nike.
They also consider whether On, a premium brand whose growth story has been built around product innovation, can recreate the success it has seen in running in a sport that has long been dominated by Nike and Adidas.
Meanwhile, with the new NHL season fast approaching, the pair also take a look at the growing business of the North American ice hockey league and preview some of the key media developments that are likely to dominate the headlines during the 2026/27 campaign.
How Ligue 1 built its own streaming platform from scratch - and whether it's here to stay | The New Economics of Fandom Ep.3
What happens when a football league needs to broadcast its own live games? In the latest episode of our New Economics of Fandom miniseries in partnership with Genius Sports, Chris Stone and Nick Meacham are …
Show notes
What happens when a football league needs to broadcast its own live games?
In the latest episode of our New Economics of Fandom miniseries in partnership with Genius Sports, Chris Stone and Nick Meacham are joined by Cyprien Castanedo, head of media platform and innovation at LFP Media, to explore the launch and growth of Ligue 1+, the league's direct-to-consumer streaming platform.
After the LFP lost its domestic broadcast partnership, Castanedo explains how Ligue 1+ was built in a matter of months, reached one million subscribers within three weeks, and drove revenue through both subscriptions and major distribution partnerships.
As the league adopted the mindset of a modern media business, the conversation also covers pricing, churn, piracy, first-party fan data, and what Ligue 1's experience suggests about how DTC and traditional broadcast might coexist in the future.
The New Economics of Fandom is produced in partnership with Genius Sports and explores how sport's commercial future is being reshaped by technology, data and changing fan behaviour.
Key Points:
- How Ligue 1+ was built and launched at speed
- Delivering one million subscribers within three weeks and objectives for year two
- The role of distribution partners like Prime Video
- How Ligue 1+ approaches pricing, churn and piracy
- What DTC means for fan data and future media rights negotiations
The US Open wants to become ‘Tennis Disneyland’ – is that a problem?
The US Open just wrapped up three weeks that delivered US$108 million in prize money, record viewership on ESPN and the tournament's first American male finalist since 2006. However, the conversation was also …
Show notes
The US Open just wrapped up three weeks that delivered US$108 million in prize money, record viewership on ESPN and the tournament's first American male finalist since 2006. However, the conversation was also dominated by rising ticket prices and a backlash over the unescapable presence of influencers.
In this episode of the SportsPro Podcast, Sam Carp and Steve McCaskill take a look at the continued commercialisation of the tournament and consider how the event compares to tennis’ other Grand Slams.
Also in this episode, the pair review the first edition of World Athletics’ Ultimate Championship and what it revealed about the governing body’s efforts to retain interest in the sport outside of the Olympics.
There’s also time to look back on some of the major stories from the past week, including what LIV Golf’s bankruptcy filing reveals about the tour’s business model and news that Chelsea shareholders Todd Boehly and Mark Walter are on their way out of the club.
Why Better Experiences Create Better Data | The New Economics of Fandom Ep.2
Sports organisations have spent years talking about data as the key to growth. But what if most are approaching it the wrong way? In the latest episode of our New Economics of Fandom miniseries, Chris Stone and …
Show notes
Sports organisations have spent years talking about data as the key to growth. But what if most are approaching it the wrong way?
In the latest episode of our New Economics of Fandom miniseries, Chris Stone and Nick Meacham are joined by UEFA Chief of Marketing and Digital, CMDO, Roman Putsch to explore how one of the world's leading sports properties approaches fan engagement, first-party data and commercial growth.
Putsch explains why UEFA views data as "crude oil, not gold", how the organisation measures audience quality rather than simply audience size, and why creating value for fans must come before collecting information from them. The conversation also explores sponsorship activation, media rights, and the capabilities sports organisations need to build for the future.
The New Economics of Fandom is produced in partnership with Genius Sports and explores how sport's commercial future is being reshaped by technology, data and changing fan behaviour.
Key Points:
- How are sports organisations are thinking about data the wrong way.
- How fan value creates data value, not the other way around.
- The best metrics for evaluating audience quality.
- Why "owning the fan" may be the wrong objective for sports organisations.
- How to build the capabilities needed for sport's next commercial era.
From Takeaway to Top Table: How Just Eat became Uefa’s most visible partner and why it’s walking away
In the space of a few short years, Just Eat went from a sports sponsorship newcomer into a major partner for Uefa’s club and international competitions.The relationship spanned everything from the Champions …
Show notes
In the space of a few short years, Just Eat went from a sports sponsorship newcomer into a major partner for Uefa’s club and international competitions.
The relationship spanned everything from the Champions League to the Women’s Euros, helping the newly-merged Just Eat spread its message across an entire continent and elevate it in a food delivery market increasingly dominated by global players.
But how did the partnership come about, what did it achieve and how are these big ticket sponsorships activated?
Marijn Luchtman, global head of sponsorships at Just Eat, explains how the deal evolved, why it was more than just a logo slap, and why the company is walking away after seven years.
Inside Wrexham’s Rise: Growth, Investment and Global Ambition
Three promotions. A fanbase that's grown from 116,000 to 27.6 million in five years. Wrexham AFC director Sean Harvey sits down with SportsPro's CEO Nick Meacham to unpack what's actually driving the club now …
Show notes
Three promotions. A fanbase that's grown from 116,000 to 27.6 million in five years. Wrexham AFC director Sean Harvey sits down with SportsPro's CEO Nick Meacham to unpack what's actually driving the club now that the Hollywood novelty has worn off.
Harvey walks through how Wrexham has built out a full executive structure to support its growth, including a CEO handling day-to-day operations and the deliberate tension between staying "different" and moving into football's mainstream.
He breaks down the commercial engine behind the club: record sponsorship revenue from brands like United Airlines, Meta Quest and HP, why the US market is now the primary growth audience, and how family companies tied to the ownership group handle sponsorship inquiries directly.
The conversation also covers the investment side - new capital from Apollo and private family offices, and what Harvey calls "the Wrexham effect" on other US buyers entering English football, plus his take on football's incoming independent regulator, visibility gains through AFL's streaming platform, and what the future of Ryan Reynolds and McElhenney's ownership actually looks like.
How do you build an investible disruptor sports property?
In this special live edition of the SportsPro podcast, recorded at SportsPro Investment Summit in London, SportsPro editor Steve McCaskill is joined by Bex Smith, founder and CEO of Crux Football, and Michael …
Show notes
In this special live edition of the SportsPro podcast, recorded at SportsPro Investment Summit in London, SportsPro editor Steve McCaskill is joined by Bex Smith, founder and CEO of Crux Football, and Michael Broughton, co-founder and partner at Sports Investment Partners, to look at the rise of disruptor properties.
They discuss disruptors as an investment asset and what separates a genuine opportunity from a money pit. What are the potential gaps in the market, business models and possible pitfalls?
The panel also attempt to answer why investors are increasingly drawn towards creating new sports properties rather than backing existing ones, identify potential new revenue streams and suggest which disruptors have come closest to cracking the code.
The New Economics of Fandom with Genius Sports CEO Mark Locke
For decades, the sports industry has relied on broadcasters to fund growth, distribute content and monetise audiences. But what happens when that model starts to change?In this episode, SportsPro CEO Nick …
Show notes
For decades, the sports industry has relied on broadcasters to fund growth, distribute content and monetise audiences. But what happens when that model starts to change?
In this episode, SportsPro CEO Nick Meacham sits down with Mark Locke, CEO of Genius Sports, to explore how leagues, teams and technology companies are adapting to a new era of fan monetisation.
Locke discusses Genius Sports' evolution from its betting roots into a global technology business, the company's acquisition of Legend, the growing role of AI and data ownership, and why he believes the next generation of sports growth will come from direct relationships with fans.
The conversation also examines the changing economics of media rights, the company’s NFL partnership, gaming as a future distribution channel and what sports organisations need to do to thrive in a more personalised digital world.
This is the first episode in SportsPro's New Economics of Fandom series, exploring how sport's commercial future is being rewritten.
Key topics:
- Is the era of broadcast-driven sports growth coming to an end?
- What does the future of fan monetisation actually look like?
- Who will benefit most from AI in the sports industry?
- Why did Genius Sports spend up to US$1.2bn acquiring Legend?
- What might be the next billion-dollar revenue opportunity in sport?
How great short-form content is transforming the sports business
Sport’s best content doesn’t happen by accident.Behind every viral clip, every campaign that cuts through, every piece of creative work that moves the needle commercially, there's a person, a team, and a …
Show notes
Sport’s best content doesn’t happen by accident.
Behind every viral clip, every campaign that cuts through, every piece of creative work that moves the needle commercially, there's a person, a team, and a strategy. But rarely does that person, team or strategy get the recognition or coverage they deserve.
SportsPro and Greenfly’s recently launched Short-Form Showcase is designed to fill that void by amplifying the talent and teams behind the best short-form content being produced across the global sports industry.
Unveiled in July, the Showcase recognises the human craft, creativity and collective effort that goes into creating content that stops the scroll and delivers commercial impact by celebrating the people who make it happen. This is not a ranking or an award – it’s a curated exhibition of best-in-class operators and a collection of their most memorable work.
On this episode, SportsPro’s Michael Long is joined by Greenfly’s Gabby Vidal Castillo and Melissa Lawton, SailGP’s chief content officer and one of the 39 specialists named in the Showcase, to discuss the value and important of exceptional content operators, how strategy and insight guide the creative process, and where social-first sports content is heading next.
To view the full Short-Form Showcase, visit Home - SportsPro x Greenfly - Short-Form Showcase
"Sport first": F1's Liam Parker on growth, partners and the limits of entertainment
F1 has gone from 13 commercial partners a decade ago to around 33 today, from a paddock that barred drivers from posting on social media to an always-on content operation, and from a linear US broadcast deal …
Show notes
F1 has gone from 13 commercial partners a decade ago to around 33 today, from a paddock that barred drivers from posting on social media to an always-on content operation, and from a linear US broadcast deal with ESPN to a streaming partnership with Apple.
Liam Parker, chief communications and corporate relations officer at F1, has a simple framing for all of it: none of it works unless the racing does.
In this episode of the SportsPro Podcast, produced in collaboration with Mics Out from BlackBook Motorsport, Parker joins motorsport editor Cian Brittle to discuss what "redefining reach" means in the Apple era, how F1 decides when its global partner roster is full, and why he would swap the word Americanisation for modernisation.
Recorded ahead of the Hungarian Grand Prix, the conversation also covers the collaborative fix to this season's new power unit regulations, fan activation work with Heineken and Lego, the markets F1 believes are underserved — India chief among them — and how the sport is contingency-planning the end of its season amid geopolitical uncertainty.
What soccer can learn from motorsport as it embraces the AI future
SportsPro speaks to Paceteq chief executive Alexander Bodo to learn how decades of data analytics and AI experience in motorsport can be harnessed by soccer to drive performance, aid recruitment, and drive …
Show notes
SportsPro speaks to Paceteq chief executive Alexander Bodo to learn how decades of data analytics and AI experience in motorsport can be harnessed by soccer to drive performance, aid recruitment, and drive further efficiencies on and off the pitch.
Bodo explains why culture and technology has held back soccer in recent years, with a lack of unified data platforms and in-house skills among the barriers to adoption.
However, there are signs that things are changing, with a generation of data-savvy coaches and players and game changing AI technologies ready to deliver a revolution in soccer analysis.
What a career in English cricket taught Ed Smith about sports leadership
Former England cricketer and national team selector Ed Smith talks to SportsPro about the changing nature of leadership.He explains how leaders must balance data driven decision making with human judgement and …
Show notes
Former England cricketer and national team selector Ed Smith talks to SportsPro about the changing nature of leadership.
He explains how leaders must balance data driven decision making with human judgement and the need for human centric AI strategies.
He also discusses the importance of building strong teams and the value of formal education in leadership.
Ed Smith is the co-founder and director of the Institute of Sports Humanities.
Katie Sadleir on Glasgow 2026: The reset that could save the Commonwealth Games
The Commonwealth Games have faced one of the most turbulent periods in their history. After Victoria pulled out as host in 2023, uncertainty loomed over the event’s future, its relevance, and whether the …
Show notes
The Commonwealth Games have faced one of the most turbulent periods in their history. After Victoria pulled out as host in 2023, uncertainty loomed over the event’s future, its relevance, and whether the traditional model could survive.
Now, with Glasgow hosting the 2026 Commonwealth Games on a significantly reduced budget and a condensed planning timeline, Commonwealth Sport is positioning the event as the beginning of a new era, built around a leaner, more sustainable model designed to attract more host cities in the years ahead.
In this episode of the SportsPro Podcast, SportsPro reporter Josh Sim is joined by Commonwealth Sport chief executive Katie Sadleir.
She discusses the lessons learned from Victoria's withdrawal, Glasgow's rapid turnaround, the Games' evolving commercial and broadcast strategy, and why she feels the reset will secure the Commonwealth Games' future well beyond 2026.
Bex Smith on the Crux of women's football's ownership problem
Former New Zealand captain Bex Smith spent much of her football career playing in Europe and came away convinced that the structures underpinning the women's game were holding it back. Now, as the founder and …
Show notes
Former New Zealand captain Bex Smith spent much of her football career playing in Europe and came away convinced that the structures underpinning the women's game were holding it back.
Now, as the founder and chief executive of the Crux Football multi-club group, the former Fifa executive is implementing an ownership model built on carving women's teams out of the men's structure to run them as standalone businesses.
In this episode of the SportsPro Podcast, Smith joins Head of Editorial Sam Carp to discuss the launch of Crux, the criteria shaping acquisitions of clubs like Montpellier and FC Rosengård,
and where she sees the biggest opportunities for revenue growth.
Recorded at SportsPro London in April, the conversation also explores the growing role of MCOs in women’s football, how Fifa and Uefa could incentivise more investment in the game and Crux’s ambition to scale to five teams.
State of the Union: Inside Prem Rugby’s radical plan to attract investment to the English game
Prem Rugby CEO Simon Massie-Taylor talks SportsPro through plans to make league more financially sustainable, grow the audience and take advantage of sport’s rise as an asset class.
104 Super Bowls in 5 weeks: How Bank of America is tackling the biggest World Cup ever
Brad Ross worked on four Fifa World Cups during more than a decade with Coca-Cola, but he likens the expanded 2026 edition to having 104 Super Bowls in five to six weeks. Now, as managing director of global …
Show notes
Brad Ross worked on four Fifa World Cups during more than a decade with Coca-Cola, but he likens the expanded 2026 edition to having 104 Super Bowls in five to six weeks. Now, as managing director of global marketing partnerships at Bank of America, he is overseeing the financial services giant’s first-ever sponsorship of soccer’s flagship international tournament.
In this episode of the SportsPro Podcast, Ross sits down with Head of Editorial Sam Carp to discuss the strategy underpinning Bank of America’s World Cup debut and what opportunities and challenges the expansion of the tournament creates for sponsors.
Recorded at SportsPro London, the conversation also explores how the bank will activate the partnership across its 100 US markets, what it takes to cut through in a noisy tournament environment, and how it is tracking ROI.
There’s also time for Ross to reveal what it’s really like to work on a World Cup and share his key piece of advice for sponsors.
Inside the ICC Women’s T20 World Cup with tournament director Beth Barrett-Wild
Beth Barrett-Wild has fond memories of the 2017 ICC Women’s World Cup final, which England won on home soil. Nine years later, as the tournament director of the upcoming ICC Women’s T20 World Cup, she is …
Show notes
Beth Barrett-Wild has fond memories of the 2017 ICC Women’s World Cup final, which England won on home soil. Nine years later, as the tournament director of the upcoming ICC Women’s T20 World Cup, she is leading the ECB’s efforts to ensure the event accelerates the long-term growth of women’s cricket in England and Wales.
In this episode of the SportsPro Podcast, Barrett-Wild sits down with Reporter Josh Sim to discuss the tournament’s revenue goals, the preparation work that's gone into the event and how the T20 Women’s World Cup can leave a lasting legacy.
Recorded at SportsPro London, the conversation also coversthe tournament’s broadcast and digital content strategies, and the audience insights emerging from the competition’s ticket sales.
Washington Spirit CEO Kim Stone on the path to profitability in the NWSL
Kim Stone has spent most of her career in the NBA with the Miami Heat and Golden State Warriors, but when she got a call from Michele Kang offering the chance to become chief executive of the NWSL’s Washington …
Show notes
Kim Stone has spent most of her career in the NBA with the Miami Heat and Golden State Warriors, but when she got a call from Michele Kang offering the chance to become chief executive of the NWSL’s Washington Spirit, the opportunity was too good to pass up.
In this episode of the SportsPro Podcast, Stone sits down with Head of Editorial Sam Carp to discuss the strategy underpinning the Spirit’s ongoing revenue growth, how the club thinks about profitability and where the franchise is investing for the future.
Recorded at SportsPro New York, the conversation also covers Trinity Rodman’s record contract extension with the Spirit and how the organisation quantifies the commercial impact of one of women’s soccer’s most marketable talents. There was also time to discuss NWSL franchise valuations, the league's new High Impact Player rule and plenty more.
Bundesliga CEO Steffen Merkel on German football's €6bn business
In this special episode recorded at SportsInnovation 2026, SportsPro's George Breare returns to the hosting seat for a conversation with Steffen Merkel, chief executive of German soccer's DFL. Shortly after …
Show notes
In this special episode recorded at SportsInnovation 2026, SportsPro's George Breare returns to the hosting seat for a conversation with Steffen Merkel, chief executive of German soccer's DFL.
Shortly after signing a contract extension until 2029, Merkel discusses what's driving the Bundesliga's record €6.33bn revenues and outlines the league's media rights strategy both at home and abroad.
There’s also a deep dive into how the DFL is approaching AI and emerging technologies, the impact of Harry Kane and other international stars, and why maintaining authenticity remains a key priority for the Bundesliga as the game evolves.
We'd love to hear what you think. 📩 Got questions for future episodes?Email us at: [email protected]🎧 Don’t forget to check out SportsPro’s other podcasts: StreamTime Sports, Mics Out, and New Era.OUR SOCIALS:Newsletter: https://www.sportspro.com/account/registration/Spotify: https://open.spotify.com/show/4vDHloCVsAdKJusUtVRnCd?si=TX8jJO6dR7qyzALZfQv2bQInstagram: https://instagram.com/sportspro.mediaLinkedIn: https://www.linkedin.com/company/sportspro-media/TikTok: https://www.tiktok.com/@sportspromediaStreamTime Sports: @SportsProNick #SportsPro #Podcast #Bundesliga #DFL
Why sports are doubling down on YouTube
With more than 2 billion daily users and 40 billion hours of sports content watched annually, YouTube has become a major destination for sports highlights, creator watchalongs and, increasingly, live sport.In …
Show notes
With more than 2 billion daily users and 40 billion hours of sports content watched annually, YouTube has become a major destination for sports highlights, creator watchalongs and, increasingly, live sport.
In this episode, we revisit an interview from the SportsPro Media Summit in Madrid, where SportsPro head of editorial Sam Carp sits down with Jonny Keogh, YouTube's head of UK sports, to discuss how leagues, teams and rights holders are using the platform to expand their reach and monetise audiences.
Keogh outlines what a "good" YouTube strategy looks like today, how competitions like the Women's Super League have used the platform to build audiences and attract sponsors, and whether some properties should even use it as their primary distribution channel.
📩 Got questions for future episodes?
Email us at: [email protected]
🎧 Don’t forget to check out SportsPro’s other podcasts: StreamTime Sports, Mics Out, and New Era.
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Beyond the Buzzwords: What’s actually working in sports tech?
Recorded live during our recent Global SportsTech Report 2026 launch event held at Meta’s London HQ, this special episode hosted by SportsPro's Steve McCaskill brings together experts from Sportradar, the DP …
Show notes
Recorded live during our recent Global SportsTech Report 2026 launch event held at Meta’s London HQ, this special episode hosted by SportsPro's Steve McCaskill brings together experts from Sportradar, the DP World Tour and Meta to explore how sports technology is moving from hype to measurable impact.
Where is AI genuinely creating value? How are rights holders using data to drive fan engagement? Is immersive tech finally reaching its tipping point? And what does the next phase of transformation look like?
From computer vision and predictive modelling to second-screen battles, generative AI and the rise of agentic systems, this conversation explores what’s working today and what still needs to prove itself.
Access the full report: https://www.sportspro.com/projects/global-sportstech-report/
10 years of Gianni Infantino: Has Fifa changed for good?
10 years ago, FIFA was on its knees following a corruption scandal that rocked the sport. Enter Gianni Infantino, who was elected president of soccer's governing body with a remit of restoring faith in the …
Show notes
10 years ago, FIFA was on its knees following a corruption scandal that rocked the sport. Enter Gianni Infantino, who was elected president of soccer's governing body with a remit of restoring faith in the organisation.
To mark the anniversary of Infantino's appointment, the SportsPro editorial team unpack the highs and lows of his presidency - from record revenues and tournament expansion to growing tensions over player welfare and the Swiss administrator's increasingly close ties to Donald Trump.
With this summer's World Cup in the US fast approaching, we ask whether Infantino has achieved what he set out to do and look ahead to what the next chapter of his tenure has in store.
📩 Got questions for future episodes?
Email us at: [email protected]
🎧 Don’t forget to check out SportsPro’s other podcasts: StreamTime Sports, Mics Out, and New Era.
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Six Nations CEO Tom Harrison on risk, relevance and rugby's future
In one of his first interviews since joining Six Nations Rugby, chief executive Tom Harrison joins Sam Carp and Steve McCaskill on this week's episode for an in-depth conversation at a pivotal moment for rugby …
Show notes
In one of his first interviews since joining Six Nations Rugby, chief executive Tom Harrison joins Sam Carp and Steve McCaskill on this week's episode for an in-depth conversation at a pivotal moment for rugby union.
With this season's Six Nations underway, Harrison assesses the health of the competition, discusses whether the tournament going behind a paywall was ever a genuine possibility, and explains why in-game ads have been introduced for the first time.
There's also time to look ahead to the inaugural edition of the new Nations Championship and explore the challenges of calendar reform, while Harrison also offers his view on what rugby needs to do to stay relevant and predicts what the sport could look like in ten years.
📩 Got questions for future episodes?
Email us at: [email protected]
🎧 Don’t forget to check out SportsPro’s other podcasts: StreamTime Sports, Mics Out, and New Era.
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These are the latest 40 of 527 episodes. You’ll find older episodes in the podcast’s feed.
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