Data Points That Actually Matter When Closing Storage Deals
Show notes
Are you still piecing together self-storage market data from six browser tabs, census pages, Google Maps, and a legal pad full of math while a motivated seller waits?
The institutional buyers cracked the code long ago, and in this episode, Joe Downs pulls back the curtain on the exact platform they use to do it.
Guest James Breunig, Head of Sales at StorTrack, the platform tracking over 74,000 self-storage and boat and RV storage facilities across the United States, brings 18 years of storage industry experience to the table.
Breunig reveals the 24-point data framework serious buyers use to evaluate markets, the single rate-trend indicator that predicts occupancy without even knowing the number, and why one data point will almost always steer a first-time storage investor wrong.
If you're in the research phase right now, this episode is your unfair advantage.
Listen For:
03:48 Why do most first-time self-storage investors rely on a single data point and get burned?
07:15 How does rate trend data reveal self-storage occupancy without pulling the actual number?
16:11 What does James Breunig show a first-time buyer on their very first day inside StorTrack?
19:43 How can self-storage investors use StorTrack's discovery tool to hunt deals across the entire country?
29:41 What does James Breunig recommend for investors still sitting on the sidelines doing market research?
CONNECT WITH GUEST: JAMES BREUNIG, BUSINESS DEVELOPMENT MANAGER | STORTRACK
James' LinkedIn | STORTRACK LinkedIn | Website
CONNECT WITH US
Belrose website | Belrose email | Belrose LinkedIn
Check out the FULL episode on YouTube
https://www.youtube.com/@TheStorageMoguls
60 minutes
Storage Moguls Live. Friday, October 16 in White Marsh, Maryland. One day with self storage owners. Walk through a real facility and learn how they find, finance, and close deals. Only 15 tickets. Register at https://go.storagemoguls.ai/white-marsh-md before Thursday.
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