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Self-Storage Investing: Run It, Hire It, or Fund It

November 9, 2026 · 33 min

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What happens when a management company's monthly minimum eats the profit on a small-town storage facility, and you already have a full-time job?

Joe Downs sits down with Gary Edmonds, a 25-plus-year self-storage owner and operator from Macomb, Illinois, who left a 20-year insurance career to go all in on storage.

Gary has run facilities himself, run them for other owners through The Storage Manager, and now protects them with Knight Watchers overnight camera monitoring.

Together they break down the three paths for self-storage investors: run it, hire it, or fund it.

Learn the weekly hours a self-managed facility really demands, the revenue line that justifies a management company, the lease-up assumption that should make passive investors walk, and why this choice shapes your portfolio growth.

Listen For:

04:15 Is self-managing a 60-unit storage facility really a 10-hour-a-week job?

07:02 Is a sunny afternoon drive-by enough to vet a storage neighborhood?

11:44 Does Gary Edmonds say every self-storage investor needs a management company?

16:12 Is $125,000 in annual revenue the line for hiring storage management?

22:42 Is lease-up the top red flag in passive storage deals?

CONNECT WITH GUEST: GARY EDMONDS, CEO | THE STORAGE MANAGER

Website | LinkedIn | Email Gary | Knight Watchers

CONNECT WITH US

Joe Downs on LinkedIn

Belrose website | Belrose email | Belrose LinkedIn

Check out the FULL episode on YouTube

https://www.youtube.com/@TheStorageMoguls

60 minutes

Storage Moguls Live. Friday, October 16 in White Marsh, Maryland. One day with self storage owners. Walk through a real facility and learn how they find, finance, and close deals. Only 15 tickets. Register at https://go.storagemoguls.ai/white-marsh-md before Thursday.

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