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Sharpen your next big idea with Working Backwards AI

September 7, 2026 · 12 min

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The Working Backwards AI tool was built to be your toughest thinking partner for product ideation. The tool walks you through five customer questions, generates personas who react to your idea, and brings in domain experts to test your thinking. Over half of users say their final idea was different from what they started with. 

 

Guest: Phil Nachbar, Principal Product Manager, Working Backwards

All episodes of strAIght talk: AI tips for Amazonians

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