Don't scrap it, ask it why: How one marketer made five AI agents reliable.
Show notes
"I built an agent... now what?" Orlando O'Neill built five custom AI agents for his marketing work. On this episode, he shares how he makes them reliable: asking agents to diagnose their own mistakes, fixing issues permanently with steering files, and running weekly reviews to improve them over time. His biggest tip: when your agent gets something wrong, don't scrap it. Ask it why, and fix it together.
Guest: Orlando O'Neill, Senior Product Marketing Manager, Alexa Marketing