Derek Carlson: The Mindset Shift That Changed a $2 Billion Real Estate CEO
Show notes
Derek Carlson built a real estate organization doing more than $2 billion in annual sales volume, but business success alone did not create fulfillment. In this episode, Derek returns to Team Lead Talks to discuss his new book, Unlock Your MVP, and the personal experiences that led him to develop a framework built around mindset, vision, and purpose.
In this episode:
• Why Derek wrote Unlock Your MVP after rebuilding his life from the inside out
• How three heart attacks and major business challenges changed his definition of success
• Why mindset, vision, and purpose became the foundation of his MVP framework
• How entrepreneurs can separate their identity and purpose from their business
About Our Guest:
Derek Carlson is the CEO and Broker of Realty ONE Group MVP and a nationally recognized leader in the real estate industry. Over the past decade, he has helped build and scale multiple real estate companies supporting more than 1,300 Realtors and facilitating over 50,000 closed properties totaling more than $16 billion in sales volume. Under his leadership, Realty ONE Group MVP earned a national ranking of #86 out of more than 106,000 real estate offices, further establishing Derek as a respected voice in real estate leadership, business growth, and agent development.
Beyond production and performance, Derek is deeply focused on mindset, vision, and purpose. He is the author of Unlock Your MVP, a memoir and personal development framework built from his experiences navigating business adversity, serious health challenges, and personal reinvention. The book explores Derek’s framework for mastering your mindset, expanding your vision, and living your purpose while helping entrepreneurs look beyond business success to build greater alignment and fulfillment in their lives.
A Lifetime Achievement Recipient and RISMedia ICON Award winner, Derek continues to use his experience in business and life to help entrepreneurs and real estate professionals rethink success, strengthen their personal standards, and build with greater purpose.