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WWDC: Why Apple says EU rules are blocking its biggest AI upgrade

June 11, 2026 · 27 min

Show notes

Will Apple users in Europe miss out on the company's biggest AI upgrade yet? And what does the growing dispute between Apple and the European Commission mean for consumers?

Adrian Weckler spoke to Ben Wood at FDM CCS Insight, from Apple's Worldwide Developers Conference in California.

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The discussion focused on Siri AI, Apple's new deeply integrated artificial intelligence platform, and why many of its headline features may not be available on iPhones and iPads in the European Union. Wood explained how Apple's privacy first approach is clashing with EU competition rules, leaving consumers caught in the middle of an increasingly tense regulatory battle.

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