69: Chery creates its own multiverse? Plus, Alfa seduces us again while GM resorts to AI
Show notes
In this week's episode of The Hook Turn Podcast, we discuss Chery going berserk by bringing in 9(!) total brands to the already oversaturated Aussie market by mid-2027. Will brands like 'Exlantix' really have any staying power, or will your friends laugh when you told them that you bought something that sounds like cough syrup from Chemist's Warehouse?
Meanwhile, we know that Alfa Romeo is a fickle mistress that has seduced us many times, but we're hoping its latest concept won't turn us into spurned lovers. We examine whether it can really make production.
Finally, AI is increasingly being used for vehicle engineering, and we cover off on news that GM is the latest customer. Can it really replace a human touch?
Show notes:
- Crazy Chery: https://www.carexpert.com.au/car-news/chery-defends-enormous-brand-expansion-in-australia-says-some-wont-chase-big-sales
- Alfa Romeo: https://www.topgear.com/car-news/concept/stop-press-theres-a-gorgeous-new-v6-alfa-romeo-and-its-cuorerosso
- GM AI use: https://www.carexpert.com.au/car-news/gm-says-ai-is-halving-the-time-it-takes-to-develop-a-new-car