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How to start a greenfield project

April 6, 2026 · 33 min

Show notes

Jason and Herman explore the art of starting new projects, from buying domains to validating assumptions through minimal viable approaches. They discuss when lean methodology works well and when it breaks down, touching on everything from software development to fusion reactors. The conversation winds through risk tolerance, safety nets, and why your next failed business might be the best investment you ever make.


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Some of the topics discussed in this episode of the Idea Roastery:

  • Lean methodology and project management
  • Risk tolerance and entrepreneurship
  • Innovation ecosystems and safety nets

Thanks for listening, we're available on the following platforms:

For more from us:

Herman: https://herman.bearblog.dev

Jason: https://www.jforte.me

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