Let's Talk About Hyper Shoes

Find your next running shoe on the Supwell app, home of the best shoe deals: https://apps.apple.com/us/app/supwell/id6753905424

(02:00) Cole Joins the Pod

(07:21) Super shoes vs. hyper shoes

(08:47) What makes a shoe “hyper”

(11:35) Pace and ground contact time

(17:10) Nike’s shoe rollout

(18:14) Product launches and brand strategy

(21:16) Adidas’ record-breaking summer

(21:45) Nike’s U.S. race-day reach

(27:23) Charles Hicks’ Apex critique

(32:06) Yowana’s first impression of the Apex

(39:21) Puma Fast R 3 and Project 3

(43:02) ASICS Sky vs. Edge

(54:11) Lighter racing shoes

(66:23) 3D-printed midsoles

(69:49) Running Supply and the Rec Room NYC Pop-Up

Thanks for watching! Here's how you can support the channel.

1. Join my app to take your training to the next level. Buy/sell/trade running shoes and swap training and shoe advice with fellow hobby joggers: https://apps.apple.com/us/app/supwell/id6753905424

2. Buy your new shoes, running gear and fuel through my Running Warehouse link. I also have a discount code on the app above that gets you 20% off apparel and 10% off fuel and discount https://www.runningwarehouse.com/?from=supwell

3. Get matched with the best running shoe for you at https://runningshoematcher.com (I built the running shoe database and matching logic. It's pretty cool and actually works)

4. Buy a hobby jogger hat and other cool Supwell Certified drip at https://hobbyjogger.com

5. Follow the Instagram https://www.instagram.com/supwellrunning/