Making $$$ as a Marketing Engineer
Show notes
In this solo episode I explain a role that I call the marketing engineer. I believe this person becomes one of the most valuable hires in tech in the next 18 to 24 months. I define the job, I show the four eras of marketing that lead to it, and I give the tool stack that makes it work. I use a commercial HVAC software company as a worked example, and I list six systems that a marketing engineer builds. I close with four ways to earn money from this skill and a 30-day plan to learn it.
Timestamps:
00:00 – Intro
01:46 – The Evolution of Marketing
04:29 – What is a marketing engineer
07:19 – Build the Growth OS
10:18 – Marketing Engineer Tool stack
13:23 – Live Data Workflow
14:32 – Agent Job Description
16:56 – Example: vertical SaaS for HVAC contractors
18:27 – System 1: Customer Truth
20:20 – System 2 - 4: Founder content, Outbound signal and Creative Testing
23:31 – System 5: AI search visibility and the growth cockpit
24:19 – System 6: Eval Loop
25:06 – Ways to Monetize
29:41 – The 30-day plan
32:24 – Closing Thoughts
Key Points
- I expect the marketing engineer to command salaries from 250K to more than 1 million dollars.
- I build the growth repo first, because it holds the marketing memory of the whole company.
- I write a job spec for each agent, in the same way that I write a job description for a person.
- I measure qualified replies and pipeline, because business results show the true signal.
- I treat taste and judgment as the moat, because agents become a commodity.
- I recommend one working system over five half-built ones.
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