Авторадио

The Bulgarian Avtoradio, based in Sofia, specifically targets a young and mobile audience throughout the country. The programme is operated by the company RTE Net OOD, behind which stand the owners Nikolay Yanchovichin, Atanas Genov and Violeta Petrova. In terms of content, the station relies on a dynamic mix of Bulgarian pop hits and international dance and pop music, specifically tailored to listeners in road traffic and on the go.

The station’s frequencies cover important traffic arteries and urban centres in Bulgaria, ensuring nationwide mobile coverage. By focusing on current pop and dance classics, the programme clearly distinguishes itself from classic full-service programmes and positions itself as a consistent companion for motorists. The editorial work is coordinated by the team directly from the capital, where the administrative threads of the media provider also converge.