ENERGY Bulgaria

ENERGY Bulgaria is part of the international NRJ network and is locally operated by Radioplay Media. The station follows the global strategy “Hit Music Only” and musically focuses on current pop charts and established hits. The station positions itself as a modern media platform that goes beyond a purely audio programme and regularly picks up local events and trends to reach a young audience.

The programming is strongly linked to events; the station regularly serves as a media partner for major events such as the Wizz Air Sofia Marathon or the Disco Music Fest in Plovdiv. In addition to music, the team covers current topics ranging from lifestyle tips for family life to features on pop culture. Through the integration of giveaways and a cross-media strategy spanning from its own app to social media channels, ENERGY Bulgaria sees itself as a daily companion that combines entertainment with relevant information from everyday life in Bulgaria.