Nativa FM

Nativa FM is a network of Brazilian regional radio stations belonging to Grupo Bandeirantes de Comunicação. The stations specialize in Sertanejo, a popular Brazilian country music style, complemented by Forró, Love Songs, and regional programs.

The programming includes shows like Coração Sertanejo in the morning, Tarde Nativa in the afternoon with prizes and music, Nativão, as well as interactive formats like As Mais Pedidas. Local content such as news and events from regions like Presidente Prudente, Rio Preto, Sorocaba, or Piratini is the focus.

As part of a large communications conglomerate, Nativa FM reaches a broad audience in Brazil via FM frequencies and online streams. The stations connect rural and urban listeners with contemporary and classic Sertanejo music as well as local topics.