Now On 101.5 HD2

„Now On“ broadcasts on the second HD channel of the frequency 101.5 MHz in North Carolina, USA. The station is therefore not an independent main program, but a digital supplementary channel that can be heard via HD Radio receivers. The program is assigned to the Alternative genre.

In the USA, since the 1980s, Alternative has been a collective term for rock music outside the mainstream, drawing on indie, punk and post-punk traditions. Accordingly, this station focuses on guitar music, although the repertoire shifts depending on the period.

Now On is therefore aimed primarily at listeners who, within their region’s radio offering, are looking for a channel for more independent rock music.