Radio Lombardia // Non ci Fermiamo mai

Radio Lombardia takes its name from the region in northern Italy whose largest city is Milan. The station name thus points to a regional broadcast area in Lombardy, and the genre Pop suggests that the programme mainly features catchy, melody-driven songs, as is familiar from everyday Italian radio.

The slogan „Non ci fermiamo mai“ translates roughly as „We never stop“. It suits a station that plays music at the pace of everyday life throughout: lively choruses, up-tempo numbers and ballads that bring variety between the hours. Anyone who tunes in hears mainly Italian pop in its present-day, danceable form.