Radio LTB Lounge

Behind Radio LTB Lounge is the LTB Jeans brand of the Turkish textile company Çak Tekstil. The audio programme is closely linked to the retail presence of the fashion group and is primarily distributed through digital infrastructure. The project’s website refers to the streaming activities of the denim brand, which, in addition to its clothing production, also provides acoustic ambience for the digital space.

Musically, the format focuses on relaxed sounds from the Lounge genre. The station structure primarily serves to acoustically underscore the brand identity of the textile manufacturer and to create a specific atmosphere both online and in its sales channels. Classic presenting or traditional terrestrial frequencies are not the focus of this purely digitally oriented offering.