Radio Max Billa

Behind the audio offering of Radio Max Billa is the Austrian company Maxfive, which specializes in acoustic and visual staging at the point of sale. The station functions as a tailor-made in-store radio and is specifically geared to the sales areas of the supermarket chain throughout Austria. The program runs, among other things, as its own stream such as jö.live BILLA and shapes the acoustic atmosphere there.

Musically, the format relies on catchy pop sounds, which are specifically compiled by professional Music Editors to positively influence shopping behavior. In addition to music, the medium also provides program content that is played directly in the branches. Responsible for this are media professionals who, alongside the music editorial team, also offer training for voice and media appearances.