Designed in California
- Episodios
- 18
- Se publica
- cada semana
- Último episodio
- 11 Nov 2026
Sobre el podcast
Expertly-told stories about the 50-year history of Apple and the world it created, from Jason Snell and Myke Hurley. We cover the entire range of the last half-century, from Apple's earliest days in a garage, to the rise of the Mac, to the return of Steve Jobs and the creation of some of Apple's most iconic products. Apple's history is also our shared tech history, and these are all stories worth telling. Hosted by Jason Snell and Myke Hurley.
Episodios 18
17: The World Changes (Part 5, Origin of the iPod)
In the aftermath of the 9/11 attacks, Apple rushes the iPod to the finish line and then introduces it to an uneasy and uncertain world. This episode of Designed in California is sponsored by: Dark Noise …
Notas del episodio
In the aftermath of the 9/11 attacks, Apple rushes the iPod to the finish line and then introduces it to an uneasy and uncertain world.
This episode of Designed in California is sponsored by:- Dark Noise: Simple. Fast. White noise, refined.
Presented by Jason Snell and Myke Hurley.
Written by Jason Snell. Script development by Kelly Turner.
Thanks to Scott Knaster, Stephen Hackett, Matt Rollefson, Adam C. Engst, Jim Hunkins, John Buck, Harry McCracken, and members of the iPod team for script assistance.
Extra special thanks to Hansen Hsu and everyone else at the Computer History Museum.
Audio editing by Myke Hurley and Jim Metzendorf. Video production by Jamie Snell.
Designed in California theme by Christopher Breen.
References/Further Reading:
- The Perfect Thing by Steven Levy
- Apple: The First 50 Years by David Pogue
- Steve Jobs by Walter Isaacson
- Apple In China by Patrick McGee
- Build by Tony Fadell
- iCon: Steve Jobs by Jeffrey S. Young
- Becoming Steve Jobs by Brent Schlender and Rick Tetzeli
- John Rubinstein Oral History at The Computer History Museum
- Regis McKenna Oral History at The Computer History Museum
16: Shades of White (Part 4, Origin of the iPod)
Just in the nick of time, the design of the iPod begins to emerge--but will Steve Jobs give it his seal of approval? And Apple designer Jony Ive turns away from the brightly colored plastic that made his name …
Notas del episodio
Just in the nick of time, the design of the iPod begins to emerge--but will Steve Jobs give it his seal of approval? And Apple designer Jony Ive turns away from the brightly colored plastic that made his name and learns to love pure white.
This episode of Designed in California is sponsored by:- Overcast: A powerful, simple, award-winning podcast player. And our favorite too.
Presented by Jason Snell and Myke Hurley.
Written by Jason Snell. Script development by Kelly Turner.
Thanks to Scott Knaster, Stephen Hackett, Matt Rollefson, Adam C. Engst, Jim Hunkins, John Buck, Harry McCracken, and members of the iPod team for script assistance.
Extra special thanks to Hansen Hsu and everyone else at the Computer History Museum.
Audio editing by Myke Hurley and Jim Metzendorf. Video production by Jamie Snell.
Designed in California theme by Christopher Breen.
References/Further Reading:
- The Perfect Thing by Steven Levy
- Apple: The First 50 Years by David Pogue
- Steve Jobs by Walter Isaacson
- Apple In China by Patrick McGee
- Build by Tony Fadell
- iCon: Steve Jobs by Jeffrey S. Young
- Becoming Steve Jobs by Brent Schlender and Rick Tetzeli
- John Rubinstein Oral History at The Computer History Museum
- Regis McKenna Oral History at The Computer History Museum
15: Building the Band (Part 3, Origin of the iPod)
Apple begins a crash program to build a music player by the end of 2001, aided by a fortuitous discovery in Japan. Hardware chief Jon Rubinstein recruits a brash young product manager, Tony Fadell, to figure …
Notas del episodio
Apple begins a crash program to build a music player by the end of 2001, aided by a fortuitous discovery in Japan. Hardware chief Jon Rubinstein recruits a brash young product manager, Tony Fadell, to figure out how all the parts fit together.
This episode of Designed in California is sponsored by:- Sequential: Build consistent habits with an animated checklist that walks you through your own routines. Get 1 month free with the code 'DESIGNED'.
Presented by Jason Snell and Myke Hurley.
Written by Jason Snell. Script development by Kelly Turner.
Thanks to Scott Knaster, Stephen Hackett, Matt Rollefson, Adam C. Engst, Jim Hunkins, John Buck, Harry McCracken, and members of the iPod team for script assistance.
Extra special thanks to Hansen Hsu and everyone else at the Computer History Museum.
Audio editing by Myke Hurley and Jim Metzendorf. Video production by Jamie Snell.
Designed in California theme by Christopher Breen.
References/Further Reading:
- The Perfect Thing by Steven Levy
- Apple: The First 50 Years by David Pogue
- Steve Jobs by Walter Isaacson
- Apple In China by Patrick McGee
- Build by Tony Fadell
- iCon: Steve Jobs by Jeffrey S. Young
- Becoming Steve Jobs by Brent Schlender and Rick Tetzeli
- John Rubinstein Oral History at The Computer History Museum
- Regis McKenna Oral History at The Computer History Museum
14: Digital Hub (Part 2, Origin of the iPod)
Guiding Apple through its comeback, Steve Jobs comes up with a clever strategy to make the Mac the center of everyone's digital life. The problem is, he's failed to integrate music into the mix--and Apple will …
Notas del episodio
Guiding Apple through its comeback, Steve Jobs comes up with a clever strategy to make the Mac the center of everyone's digital life. The problem is, he's failed to integrate music into the mix--and Apple will have to scramble to catch up.
This episode of Designed in California is sponsored by:- Radley House: From problem to product.
Presented by Jason Snell and Myke Hurley.
Written by Jason Snell. Script development by Kelly Turner.
Thanks to Scott Knaster, Stephen Hackett, Matt Rollefson, Adam C. Engst, Jim Hunkins, John Buck, Harry McCracken, and members of the iPod team for script assistance.
Extra special thanks to Hansen Hsu and everyone else at the Computer History Museum.
Audio editing by Myke Hurley and Jim Metzendorf. Video production by Jamie Snell.
Designed in California theme by Christopher Breen.
References/Further Reading:
- The Perfect Thing by Steven Levy
- Apple: The First 50 Years by David Pogue
- Steve Jobs by Walter Isaacson
- Apple In China by Patrick McGee
- Build by Tony Fadell
- iCon: Steve Jobs by Jeffrey S. Young
- Becoming Steve Jobs by Brent Schlender and Rick Tetzeli
- John Rubinstein Oral History at The Computer History Museum
- Regis McKenna Oral History at The Computer History Museum
13: The MP3 Revolution (Part 1, Origin of the iPod)
Two decades after the Walkman had revolutionized personal audio, a new compressed digital audio format emerged that would redefine how we listen to music. We kick off our series about the origin of Apple's hit …
Notas del episodio
Two decades after the Walkman had revolutionized personal audio, a new compressed digital audio format emerged that would redefine how we listen to music. We kick off our series about the origin of Apple's hit MP3 player, the iPod.
This episode of Designed in California is sponsored by:- Opermium: Creating customer value in airport operations.
Presented by Jason Snell and Myke Hurley.
Written by Jason Snell. Script development by Kelly Turner.
Thanks to Scott Knaster, Stephen Hackett, Matt Rollefson, Adam C. Engst, Jim Hunkins, John Buck, Harry McCracken, and members of the iPod team for script assistance.
Extra special thanks to Hansen Hsu and everyone else at the Computer History Museum.
Audio editing by Myke Hurley and Jim Metzendorf. Video production by Jamie Snell.
Designed in California theme by Christopher Breen.
References/Further Reading:
- The Perfect Thing by Steven Levy
- Apple: The First 50 Years by David Pogue
- Steve Jobs by Walter Isaacson
- Apple In China by Patrick McGee
- Build by Tony Fadell
- iCon: Steve Jobs by Jeffrey S. Young
- Becoming Steve Jobs by Brent Schlender and Rick Tetzeli
- John Rubinstein Oral History at The Computer History Museum
- Regis McKenna Oral History at The Computer History Museum
12: Ron Johnson and the Genius of the Apple Store
In this bonus episode, Jason interviews former Apple SVP of Retail Ron Johnson about why Steve Jobs wanted to get into retail, understanding what Apple's brand represents, the customer-service model of the …
Notas del episodio
In this bonus episode, Jason interviews former Apple SVP of Retail Ron Johnson about why Steve Jobs wanted to get into retail, understanding what Apple's brand represents, the customer-service model of the Apple Store, and much more.
Links and Show Notes: Get early access to full series, ad-free listening, and bonus episodes by becoming a member. Submit Feedback11: Apple's Mac OS Crisis: Advisor to the Chairman (Part 7)
Gil Amelio and Steve Jobs make a deal that will change the future trajectory of Mac OS, Apple, and the tech industry. But is Steve happy to be the CEO at Pixar, or is he secretly plotting to take over Apple? …
Notas del episodio
Gil Amelio and Steve Jobs make a deal that will change the future trajectory of Mac OS, Apple, and the tech industry. But is Steve happy to be the CEO at Pixar, or is he secretly plotting to take over Apple?
This episode of Designed in California is sponsored by:- BuddyBar: Your Brand Colors, Always One Click Away.
Presented by Myke Hurley and Jason Snell. Special guest John Siracusa.
Written by Jason Snell. Thanks to Stephen Hackett, Harry McCracken, Hansen Hsu of the Computer History Museum, and Scott Knaster for script assistance.
Audio editing by Myke Hurley and Jim Metzendorf. Video production by Jamie Snell.
Designed in California theme by Christopher Breen.
References:
- MacUser and Macworld magazines issues from the period
- Apple: The Inside Story of Intrigue, Egomania, and Business Blunders by Jim Carlton
- On the Firing Line by Gil Amelio
- Apple Confidential 2.0 by Owen Linzmayer
- Grateful Geek by Jean-Louis Gassée
- iCon by Jeffrey S. Young
10: Apple's Mac OS Crisis: The Bake-Off (Part 6)
Torn between Be and NeXT, Gil Amelio tries to analyze it all scientifically, including final demos from both teams. But was the end result a foregone conclusion? This episode of Designed in California is …
Notas del episodio
Torn between Be and NeXT, Gil Amelio tries to analyze it all scientifically, including final demos from both teams. But was the end result a foregone conclusion?
This episode of Designed in California is sponsored by:- Iru: Don't let bad IT tools destroy your productivity. Take back time and control by managing devices, identity, and compliance in one place.
Presented by Myke Hurley and Jason Snell. Special guest John Siracusa.
Written by Jason Snell. Thanks to Stephen Hackett, Harry McCracken, Hansen Hsu of the Computer History Museum, and Scott Knaster for script assistance.
Audio editing by Myke Hurley and Jim Metzendorf. Video production by Jamie Snell.
Designed in California theme by Christopher Breen.
References:
- MacUser and Macworld magazines issues from the period
- Apple: The Inside Story of Intrigue, Egomania, and Business Blunders by Jim Carlton
- On the Firing Line by Gil Amelio
- Apple Confidential 2.0 by Owen Linzmayer
- Grateful Geek by Jean-Louis Gassée
- iCon by Jeffrey S. Young
9: Apple's Mac OS Crisis: Who's NeXT? (Part 5)
Just up the road from Apple in Redwood City, Steve Jobs's NeXT is fading and flailing, but has a modern operating system just like the one Apple desperately needs to buy to replace Mac OS. An unlikely person …
Notas del episodio
Just up the road from Apple in Redwood City, Steve Jobs's NeXT is fading and flailing, but has a modern operating system just like the one Apple desperately needs to buy to replace Mac OS. An unlikely person makes an unlikely phone call to save the day.
This episode of Designed in California is sponsored by:- Bulletin: On-device AI-powered news reading for the Apple ecosystem. Use code DICA50 for 50% off your first year.
Presented by Myke Hurley and Jason Snell. Special guest John Siracusa.
Written by Jason Snell. Thanks to Stephen Hackett, Harry McCracken, Hansen Hsu of the Computer History Museum, and Scott Knaster for script assistance.
Audio editing by Myke Hurley and Jim Metzendorf. Video production by Jamie Snell.
Designed in California theme by Christopher Breen.
References:
- MacUser and Macworld magazines issues from the period
- Apple: The Inside Story of Intrigue, Egomania, and Business Blunders by Jim Carlton
- On the Firing Line by Gil Amelio
- Apple Confidential 2.0 by Owen Linzmayer
- Grateful Geek by Jean-Louis Gassée
- iCon by Jeffrey S. Young
8: Apple's Mac OS Crisis: To Be, or Not? (Part 4)
Apple desperately needs a replacement for Mac OS, but negotiations with Jean-Louis Gassée's Be are at the breaking point. But does CEO Gil Amelio have any other options? This episode of Designed in California …
Notas del episodio
Apple desperately needs a replacement for Mac OS, but negotiations with Jean-Louis Gassée's Be are at the breaking point. But does CEO Gil Amelio have any other options?
This episode of Designed in California is sponsored by:- Bulletin: On-device AI-powered news reading for the Apple ecosystem. Use code DICA50 for 50% off your first year.
Presented by Myke Hurley and Jason Snell. Special guest John Siracusa.
Written by Jason Snell. Thanks to Stephen Hackett, Harry McCracken, Hansen Hsu of the Computer History Museum, and Scott Knaster for script assistance.
Audio editing by Myke Hurley and Jim Metzendorf. Video production by Jamie Snell.
Designed in California theme by Christopher Breen.
References:
- MacUser and Macworld magazines issues from the period
- Apple: The Inside Story of Intrigue, Egomania, and Business Blunders by Jim Carlton
- On the Firing Line by Gil Amelio
- Apple Confidential 2.0 by Owen Linzmayer
- Grateful Geek by Jean-Louis Gassée
- iCon by Jeffrey S. Young
7: Apple's Mac OS Crisis: Plan Be (Part 3)
A possible replacement for Mac OS arrives in the form of a company founded by a charismatic former Apple executive--but not the one you're thinking of. This episode of Designed in California is sponsored by …
Notas del episodio
A possible replacement for Mac OS arrives in the form of a company founded by a charismatic former Apple executive--but not the one you're thinking of.
This episode of Designed in California is sponsored by:- Aro Base Group: Apple-Focused IT Consulting and Managed Services for Business.
Presented by Myke Hurley and Jason Snell. Special guest John Siracusa.
Written by Jason Snell. Thanks to Stephen Hackett, Harry McCracken, Hansen Hsu of the Computer History Museum, and Scott Knaster for script assistance.
Audio editing by Myke Hurley and Jim Metzendorf. Video production by Jamie Snell.
Designed in California theme by Christopher Breen.
References:
- MacUser and Macworld magazines issues from the period
- Apple: The Inside Story of Intrigue, Egomania, and Business Blunders by Jim Carlton
- On the Firing Line by Gil Amelio
- Apple Confidential 2.0 by Owen Linzmayer
- Grateful Geek by Jean-Louis Gassée
- iCon by Jeffrey S. Young
6: Apple's Mac OS Crisis: Copland (Part 2)
Apple's homegrown next-generating operating system fails to launch, leaving the company in dire straits and searching for a lifeline from outside the company. This episode of Designed in California is sponsored …
Notas del episodio
Apple's homegrown next-generating operating system fails to launch, leaving the company in dire straits and searching for a lifeline from outside the company.
This episode of Designed in California is sponsored by:- Selkie Design: An indie app development studio that makes Substage and Hour by Hour.
Presented by Myke Hurley and Jason Snell. Special guest John Siracusa.
Written by Jason Snell. Thanks to Stephen Hackett for script assistance.
Audio editing by Myke Hurley and Jim Metzendorf. Video production by Jamie Snell.
Designed in California theme by Christopher Breen.
References:
- MacUser and Macworld magazines issues from the period
- Apple: The Inside Story of Intrigue, Egomania, and Business Blunders by Jim Carlton
- On the Firing Line by Gil Amelio
- Apple Confidential 2.0 by Owen Linzmayer
5: Apple's Mac OS Crisis: The End of the Road (Part 1)
In the mid-1990s, Apple knew the classic Mac OS was running out of time. As the company's most important product sped toward a cliff, Apple began an increasingly desperate attempt to build a replacement. Guest …
Notas del episodio
In the mid-1990s, Apple knew the classic Mac OS was running out of time. As the company's most important product sped toward a cliff, Apple began an increasingly desperate attempt to build a replacement.
Guest Starring: Links and Show Notes:Originally released as part of Upgrade #624.
Presented by Myke Hurley and Jason Snell. Special guest John Siracusa.
Written by Jason Snell. Thanks to Stephen Hackett for script assistance.
Audio editing by Myke Hurley and Jim Metzendorf. Video production by Jamie Snell.
Designed in California theme by Christopher Breen.
References:
- MacUser and Macworld magazines issues from the period
- Apple: The Inside Story of Intrigue, Egomania, and Business Blunders by Jim Carlton
- On the Firing Line by Gil Amelio
- Apple Confidential 2.0 by Owen Linzmayer
4: Road to the Apple II: Computer Faire (Part 4)
The Apple II makes its public debut at a landmark event in the history of personal computers, and Steve Jobs truly comes into his own. Links and Show Notes: Originally released as Upgrade #625. Presented by …
Notas del episodio
The Apple II makes its public debut at a landmark event in the history of personal computers, and Steve Jobs truly comes into his own.
Links and Show Notes:Originally released as Upgrade #625.
Presented by Myke Hurley and Jason Snell.
Written by Jason Snell.
Audio editing by Myke Hurley and Jim Metzendorf. Video production by Jamie Snell.
Designed in California theme by Christopher Breen.
References:
- Infinite Loop (1999) by Michael S. Malone
- Apple: The First 50 Years (2026) by David Pogue (Amazon, Kobo, Apple Books)
- Steve Jobs (2011) by Walter Isaacson (Amazon, Used)
3: Road to the Apple II: A Complete Computer (Part 3)
Under the watchful eye of Steve Jobs, the Apple II takes form at last. It's an integrated color computer created by Steve Wozniak, powered by a groundbreaking power supply designed by Rod Holt, and wrapped in a …
Notas del episodio
Under the watchful eye of Steve Jobs, the Apple II takes form at last. It's an integrated color computer created by Steve Wozniak, powered by a groundbreaking power supply designed by Rod Holt, and wrapped in a plastic shell designed by Jerry Manock.
Links and Show Notes:Originally released as Upgrade #623
Presented by Myke Hurley and Jason Snell.
Written by Jason Snell.
Audio editing by Myke Hurley and Jim Metzendorf. Video production by Jamie Snell.
Designed in California theme by Christopher Breen.
References:
- Infinite Loop (1999) by Michael S. Malone
- Apple: The First 50 Years (2026) by David Pogue (Amazon, Kobo, Apple Books)
- Steve Jobs (2011) by Walter Isaacson (Amazon, Used)
2: Road to the Apple II: The Partnership (Part 2)
We travel to the summer of 1976, as Apple travels to Atlantic City for a computer trade show, the Apple II begins to form, and the fellowship between the two Steves shows signs of breaking. Links and Show …
Notas del episodio
We travel to the summer of 1976, as Apple travels to Atlantic City for a computer trade show, the Apple II begins to form, and the fellowship between the two Steves shows signs of breaking.
Links and Show Notes:Originally released as Upgrade #621
Presented by Myke Hurley and Jason Snell.
Written by Jason Snell.
Audio editing by Myke Hurley and Jim Metzendorf. Video production by Jamie Snell.
Designed in California theme by Christopher Breen.
References:
- Infinite Loop (1999) by Michael S. Malone
- Apple: The First 50 Years (2026) by David Pogue (Amazon, Kobo, Apple Books)
- Steve Jobs (2011) by Walter Isaacson (Amazon, Used)
1: Road to the Apple II: Apple for Sale (Part 1)
We take you back to 1976 and recount Steve Jobs's numerous attempts to sell Apple or, at the very least, get someone to make an investment in the fledgling company. Links and Show Notes: Originally released as …
Notas del episodio
We take you back to 1976 and recount Steve Jobs's numerous attempts to sell Apple or, at the very least, get someone to make an investment in the fledgling company.
Links and Show Notes:Originally released as Upgrade #619
Presented by Myke Hurley and Jason Snell.
Written by Jason Snell.
Audio editing by Myke Hurley and Jim Metzendorf. Video production by Jamie Snell.
Designed in California theme by Christopher Breen.
References:
- Infinite Loop (1999) by Michael S. Malone
- Apple: The First 50 Years (2026) by David Pogue (Amazon, Kobo, Apple Books)
- Steve Jobs (2011) by Walter Isaacson (Amazon, Used)
0: The Origin of Apple
Apple emerged from the unique environment of the Santa Clara valley suburbs of the '70s thanks to the particular genius of its two co-founders and some surprising help they got along the way. Links and Show …
Notas del episodio
Apple emerged from the unique environment of the Santa Clara valley suburbs of the '70s thanks to the particular genius of its two co-founders and some surprising help they got along the way.
Links and Show Notes:Presented by Myke Hurley and Jason Snell.
Written by Jason Snell.
Audio editing by Myke Hurley and Jim Metzendorf. Video production by Jamie Snell.
Designed in California theme by Christopher Breen.
References:
- Infinite Loop (1999) by Michael S. Malone
- Apple: The First 50 Years (2026) by David Pogue (Amazon, Kobo, Apple Books)
- Steve Jobs (2011) by Walter Isaacson (Amazon, Used)
Originally released in Upgrade #609.
Get early access to full series, ad-free listening, and bonus episodes by becoming a member. Submit Feedback
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