From Purses to... Pot?!
Notes de l’épisode
***SUPPORT THIS INDEPENDENT SHOW by subscribing to the Back Row newsletter: https://www.backrow.net/subscribeGo Premium and save three months on an annual subscription to access paywalled podcasts and all newsletter stories.*** Get 15 percent off Edie Parker with the code AMY15: https://edie-parker.com/Brett Heyman launched Edie Parker as a luxury handbag business. Her acrylic clutches became a hit with Met Gala-going celebrities. Despite her success with accessories, she decided to pivot to a uniquely challenging industry: legal cannabis.She talks about what she learned working in Gucci PR during the Tom Ford era, why she entered the cannabis business, and the stigma she's still fighting.CHAPTERS
00:00 Introduction
01:30 From Gucci PR to Founding Edie Parker
07:30 The Kate Hudson Met Gala Bag That Started It All
11:00 Why She Pivoted to Cannabis
13:00 Why You Have to Be Vertically Integrated in Every State
15:00 The Stripes That Are "Too Appealing to Children"
20:30 What Trump's Rescheduling Order Actually Changes
28:00 Celebrity Campaigns: Pat Cleveland, Gabby Windey, and More
35:30 Why No Institutional Investor Will Touch Cannabis
39:30 Did the Cannabis Pivot Scare Off Handbag Customers?
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Edited by Chrissi Harris.
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