From Purses to... Pot?!

***SUPPORT THIS INDEPENDENT SHOW by subscribing to the Back Row newsletter: https://www.backrow.net/subscribeGo Premium and save three months on an annual subscription to access paywalled podcasts and all newsletter stories.*** Get 15 percent off Edie Parker with the code AMY15: https://edie-parker.com/Brett Heyman launched Edie Parker as a luxury handbag business. Her acrylic clutches became a hit with Met Gala-going celebrities. Despite her success with accessories, she decided to pivot to a uniquely challenging industry: legal cannabis.She talks about what she learned working in Gucci PR during the Tom Ford era, why she entered the cannabis business, and the stigma she's still fighting.CHAPTERS

00:00 Introduction

01:30 From Gucci PR to Founding Edie Parker

07:30 The Kate Hudson Met Gala Bag That Started It All

11:00 Why She Pivoted to Cannabis

13:00 Why You Have to Be Vertically Integrated in Every State

15:00 The Stripes That Are "Too Appealing to Children"

20:30 What Trump's Rescheduling Order Actually Changes

28:00 Celebrity Campaigns: Pat Cleveland, Gabby Windey, and More

35:30 Why No Institutional Investor Will Touch Cannabis

39:30 Did the Cannabis Pivot Scare Off Handbag Customers?

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Edited by Chrissi Harris.

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