Extra Shot | Update on Coffee Consumer Behavior Ep. 16

Takeaways

• 59% of coffee drinkers changed at least one coffee buying behavior.
• Overall daily coffee consumption remains steady at 66%.
• Specialty coffee consumption increased from 55% to 58%.
• Daily use of espresso machines at home increased from 10% to 13%.
• Convenience often outweighs quality in coffee preparation.
• 29% reported their financial situation worsened over the last six months.
• 37% of Americans are dining out less frequently.
• Diners are looking to spend less money when eating out.
• Coffee drinkers are reducing purchases from cafes and restaurants.
• Coffee roasters can adapt to changing consumer preferences.

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